Extreme Pita

Extreme Pita was founded in 1997 by brothers Alex and Mark Rechichi. The first Extreme Pita opened near Wilfrid Laurier University in Waterloo, Ontario in 1997, The company has continued to add locations throughout the United States, mainly through franchising. Since 2003, Extreme Pita has expanded into locations in California, New York, Texas, and other parts of the Western, Mideastern, and Northeastern United States. In May 2013, Extreme Pita was acquired by MTY Food Group when MTY purchased Extreme Pita's then parent Extreme Brandz from the Rechichi brothers for $45-million. Extreme Brandz Extreme Brandz was formed as a holding company for Extreme Pita in 2006 when the owners of Extreme Pita decided to expand into the Mexican fast food business through the launching of Mucho Burrito. PurBlendz was launched in 2008 as smoothie co-brand for existing Extreme Pita operators. ==Products==

Extreme Pita sells a variety of pita wraps, including cheese steak, falafel and chicken Caesar selections, These pitas are available in 6 inch and 9 inch sizes. The company also offers soups, salads, and a variety of flat-bread pizza pitas, baked on location. Its products are portrayed as a "healthy alternative to fast food." For example, the cheese and meat used to make their products are unprocessed. ==References==