In the simplest experiment Heath reported,
MBA students were asked to rank the expected job motivations of
Citibank customer service representatives. Their average ratings were as follows: • Amount of pay • Having
job security • Quality of fringe benefits • Amount of praise from your supervisor • Doing something that makes you feel good about yourself • Developing skills and abilities • Accomplishing something worthwhile • Learning new things Actual customer service representatives rank ordered their own motivations as follows: • Developing skills and abilities • Accomplishing something worthwhile • Learning new things • Quality of fringe benefits • Having job security • Doing something that makes you feel good about yourself • Amount of pay • Amount of praise from your supervisor The order of the predicted and actual reported motivations was nearly reversed; in particular, pay was rated first by others but near last for respondents of themselves. Similar effects were observed when MBA students rated managers and their classmates. ==Debiasing==