In 2012, the first F45 studio was launched in
Paddington,
Sydney. Here Luke Istomin and Rob Deutsch worked on the fitness model within the studio. After the success of its first studio, Deutsch enlisted the help of franchisee expert, Adam Gilchrist, who quickly became their business partner when they decided to franchise the F45 business. In 2013, F45 sold their first franchise, and in 2014 they began a franchise roll-out in Sydney with 15 franchises bought by members of the original F45 studio in Paddington. and the first store opened in
Hyderabad, with more studios opening in major Indian cities, such as
Bangalore,
Chennai,
Raipur and
Gurgaon. Luke Istomin left in 2016 to set up his own fitness franchise, Reunion Training. In 2017, Gilchrist and Deutsch entered the United Kingdom with 50 franchises sold—35 of which opened in London, and 15 across
Brighton,
Bournemouth,
Birmingham, and
Manchester. Between 2017 and 2018, F45 launched the beginning of its European growth strategy, opening studios in Finland, Switzerland, Czech Republic, and Germany. F45 simultaneously increased its US presence through its Collegiate Program, which entailed a partnership between F45 and U.S. colleges to permeate the young influential group of individuals. In the first half of 2019, the fitness franchise secured a deal to open studios in
Afghanistan and
Iraq, as well as in
Kenya and
Mauritius in Africa, taking their presence to over 40 countries. In 2019,
Mark Wahlberg Investment Group and FOD Capital announced that they were buying a minority stake in the F45 business, the deal valued the company at US$450 million (AU$672 million). In 2020, Rob Deutsch left the company. In 2022, it acquired Vive Active, a Pilates studio, which then became Vaura Pilates. F45 Training went public in July 2021 with the company valued at US$1.4 billion (AU$2.1 billion). F45, however, since experienced a number of problems, with gym closures, falling stock prices, employees layoffs as part of its restructuring, and threats of lawsuits from investors. It later revealed that it lost $193.5M in 2021 and $178.8M in 2022, making a total of $372M loss over the two years. Gilchrist stood down as CEO in July 2022, and later replaced by Tom Dowd as CEO, while Mark Wahlberg was named as chief brand officer. On August 15, 2023, F45 Training Holdings announced it had delisted from the NYSE after its share price fell by 75% and warnings were issued over its noncompliance on listing standards. In 2024,
David Beckham sued F45 for breach of contract, alleging he was not paid for his role as a global brand ambassador. The case settled out of court. ==Workouts==