During the
COVID-19 pandemic, Jimin experienced self-doubt about himself and his purpose as an artist, which caused him to struggle emotionally. After opening up to his
BTS bandmates during their
Permission to Dance on Stage tour in Las Vegas about what he was going through, thinking he was the only one, and enabled him "to completely resolve and move on from all those feelings of being lost." In a livestream on February 10, Jimin confirmed that he had been working on an album and that it would be released in March. The next day,
Star News reported that the singer would appear on various
South Korean music programs in promotion of the album and perform two songs.
Big Hit Music officially announced the album via a
Weverse notice on February 21. A 35-second video "featuring ambient music and a series of water droplets spinning out ripples on the surface of water that eventually form the album's title" followed shortly afterwards. and the preorder period opened later that same day. A short video featuring behind-the-scenes footage of Jimin during the creative process of the album was uploaded to YouTube shortly afterwards. Big Hit released a black and white "mood" photo, of Jimin in a mostly empty room—a few pieces of furniture to the forefront are draped in white cloth that covers the entire floor—with his back to the camera as if about to leave, his silhouette illuminated by light from the doorway, on March 7. Two sets of concept photos followed on March 9 and 10 respectively. The "Hardware" version photos featured the singer dressed in a black
leather jacket staring directly into the camera, followed by closeups of his face decorated with silver spikes and studs on his brow and cheekbones and a
lip piercing on his lower lip, then "seemingly shirtless" with the spikes cascading down the side of his neck and across his collarbone. The "Software" version photos visually contrasted the former, with Jimin presenting a more "natural and pure aura", now dressed in white and seated on a white couch in the room from the mood photo. The accompanying closeup shots revealed a smattering of scars on the right side of his face.
Singles "
Set Me Free Pt. 2" was released ahead of the album, on March 17, 2023. Its title bears an intentional similarity to "Set Me Free" by
BTS bandmate
Suga, from his 2020 mixtape
D-2, though neither song is actually connected to the other. In an interview with
Consequence, published the day of the single's release, Jimin stated that "we weren't trying to divide part one or part two. But since it turns out my song talks about freedom and moving forward, and SUGA's song talks about some of the stories that come before, I thought it would be good to come after that." The song was chosen as the first single off
Face due to its intensity and Jimin's wanting to make his solo debut "in an impactful way". Accordingly, the accompanying music video focuses heavily on the performance aspect of the song and its "really intense vibe". In the video, directed by Oui Kim, Jimin acts as the "commanding centerpiece in an elaborate choreography routine" that sees him "mov[ing] across the screen with a mob of dancers, who all perform in unison as the room flashes in waves of light". The singer described the song as having "the energy of a ray of light coming into the darkness... If I had to say specific colors, I'd say black and white." "Like Crazy" was released alongside the album, as its second single, on March 24. The song's accompanying music video, also directed by Kim, was inspired by the 2011 film
Like Crazy. Jimin is seen sitting alone in a kitchen before being dragged by an unseen hand into a club setting where he drinks and parties with other clubgoers, sings the song in the club's bathroom, and stands in a long hallway with a dark, mud-like goo cascading down the walls. At the end of the video, he returns to the kitchen alone, with one hand covered in the goo, which he smears across the camera. "Deep House" and "UK Garage" remixes of the single were released on March 26. "Like Crazy" debuted at number eight on the UK Singles Chart, surpassing the record set by "Set Me Free" a week prior to become the highest-debuting single by a Korean solo artist in
OCC chart history; he is the only member of BTS to enter the top-10.
Promotion Jimin guested on the March 23 episode of
the Tonight Show Starring Jimmy Fallon for an interview following
Faces release. The following day, he appeared on the
Hybe Labels channel on
Melon Station on March 24 to discuss the album and other topics with fans; part one of the episode aired an hour after the album came out, while part two aired on March 25. He also participated in an "Ask Me Anything" segment on
Melon Spotlight; the platform additionally published exclusive photos from the event. Later that night, Jimin appeared on the
Tonight Show again, as the episode's musical guest, and gave the US television premiere performance of "Like Crazy". ==Music and lyrics==