Upon its unveiling, "Face the Shadow" became the subject of controversy due to allegations that the song conveyed political messages. In particular, it was believed that the song was intended to pay tribute to the victims of the
Armenian genocide (whose
centenary was commemorated roughly a month prior to the contest on 24 April 2015), with its lyrics and its original title, "Don't Deny", perceived to be a call for
recognition of the genocide. Critics also alleged that the song's music video contained visuals alluding to the genocide, with one scene depicting the group's members posing for a family photo in
World War I-era outfits, and then disappearing from sight. Representatives of
Azerbaijan—which, alongside
Turkey,
denies the genocide—criticized the song for its alleged political themes, and stated that they would "act adequately" to prevent the contest from being "sacrificed to the political ambitions of a country." On 16 March 2015, the Armenian delegation announced that it would change the title of the song from "Don't Deny" to "Face the Shadow" to quell concerns over the alleged political themes of the song and to "strengthen" its themes; the song's original title still appears as part of its
refrain. The delegation continues to deny any specific political subtext in the song. "Face the Shadow" received 7.19 out of 10 points from a jury of Eurovision blog
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