The film was given the "U/A" (Parental Guidance) certificate by the censor board. It made its theatrical release on 24 October 2014, in over 100 theatres across
Karnataka. Following a good run at the domestic box-office, reports said the film was set to be screened in
Australia, the
United States and
Germany among other countries. Upon release it received generally positive reviews from critics. The film was praised for its screenplay and performances and was criticized for its music. B. S. Srivani of
Deccan Herald gave the film a rating of four out of five, and said the film has "very, very little to complain about. And deserving lots of applause." Of the film's screenplay, she wrote, "The credit belongs to actor Yatiraj upon whose story the director with dialogue writer Anandpriya builds a fine screenplay." She concluded writing praises of the acting and the camera departments. Shyam Prasad S. of
Bangalore Mirror gave the film a rating of 3.5/5 wrote that its story is a "simple" one and it resembled that of
Simple Agi Ondh Love Story, a 2012 film that stars
Shwetha Srivatsav. He added writing praises to the lead pair, the dialogues and narration, and the cinematography. He concluded calling it a "complete film". Prakash Upadhyaya of
International Business Times reviewed the film giving it a 3/5 rating and called it "A Pure Entertainer". He said the screenplay gets "full marks" and "Prem Kumar reinstates that he is growing as an actor. Shwetha does her role neatly and impresses the audience as a sex worker" and added that the music is "a big disappointment". Writing for
The Hindu, Muralidhara Khajane wrote, "... [the director has] made a ‘humble’ attempt to peep into the life of a prostitute". Of the acting performances, he wrote, "The role of Bhumika, a student of medicine, opting for prostitution, is too meek and unconvincing... Shweta looks convincing only when she attacks the male-dominated, chauvinistic society and rolls out dialogues exposing the hypocrisy of society." and added, "Raghuram makes the hero Manu (Prem Kumar) an embodiment of all virtues and makes his character flawless. Actually, it is Vijaya Raghavendra’s character as Abhimanyu, which looks more realistic than Manu. Anu Prabhakar and Nakshtra have nothing much to offer." A. Sharadhaa of
The New Indian Express reviewed the film and wrote, "[The film] offers a grim portrayal of a sex worker's life through Fair & Lovely. The film reveals the cold hard truths that lurk in the life of a woman who exploits her body for financial gain." Of the lead pair's performances, she wrote, "Prem has always been pleasant to see on screen and has faithfully followed the director’s instructions. Shweta has tried to stick to the ground realities, without overdoing her act or her look." She also wrote praises of the " music scored by V Harikrishna" and criticized about the film tending to "slow down" and that "conversations cover a large part of the film." == Accolades ==