Marriott International developed the concept for Fairfield Inn in the late 1980s to compete with other economy limited-service (ELS) hotel chains (below $45 a night) like
Days Inn,
Hampton Inn, and
Red Roof Inn. The first location opened in October 1987 in
Atlanta, Georgia. Management implemented scorecard terminals to allow guests to rate the hotels as either 'excellent', 'average', or 'poor'. Marriott was then able to track important metrics and provide superior customer service. Additionally, employee selection emphasized the appointment of friendly and positive staff, which also reduced turnover. This was achieved by providing higher wages than competitors (at the time being in the top 25% of wages within the lodging industry). The brand formerly included properties dubbed "Fairfield Suites"; however, in 1998, those properties became the separate
SpringHill Suites chain within the Marriott corporation. Many properties feature both suites and rooms, and these were called "Fairfield Inn & Suites." The chain has generally moved away from outside-opening doors in its more recent constructions, preferring traditional interior halls. In 2004, brand head Liam Brown wanted the brand to move from the budget tier of hotels into the moderate tier by renovating newer locations and closing aging ones. The brand introduced coffee in the hotel rooms, express check-out, and newspaper delivery. In 2013, the brand expanded to Asia. In 2019, the Fairfield Inn & Suites Denver Tech Center opened, the 1000th Fairfield property worldwide. In August 2020, the brand expanded to Peru. In April 2021, Marriott tested a contactless vending machine at Fairfield Inns. In June 2021, the first brand location in Europe opened. ==Concept==