In April 1973, the American
EPA released its comprehensive list of fuel economy results. In October of the same year, the
1973 oil crisis started. At the time, Ford's North American product line included the subcompact
Pinto and
Mustang II, and the compact Maverick, but replacements for all of these models would soon be needed. At the same time, Ford of England's
Cortina line was in need of refreshing, as was the
Taunus model built by Ford of Germany. Changes were also happening at Ford's executive level, as William O. Bourke, ex-chairman of Ford of Europe and one-time managing director of Ford of Australia, was made executive vice president of North American Operations and Robert Alexander, previously with Ford of Europe as vice president in charge of car development, moved to same position in the States. Hal Sperlich was vice-president of product planning and research at Ford. A proponent of downsizing, Sperlich conceived of a "world car" that could be sold in both Europe and North America as a solution to the needs of the various divisions. Some sources suggest that the "Fox" name was borrowed from the
Audi 80, sold in the US and Australia as the "Audi Fox" beginning in May 1973, because Ford's executives considered the 80 their class-leading subcompact competitor, and made it the baseline reference for the new platform. Another reports that Ford used the Fox name in an internal report as early as February 1973, making it less likely to have been borrowed from the German model. In December 1973, Ford President
Lee Iacocca formally approved development of the Fox platform. Although the Fairmont would be the first Fox-based car to reach the market, development was guided by an anticipated sport coupe to be based on the new platform. Development started in early 1973 on both a short wheelbase version, to replace the Pinto/Cortina/Taunus lines, and a long-wheelbase version, that would become the Fairmont. By 1974, the difficulties faced in meeting the conflicting regulatory requirements in different markets and differing production methods used by the various divisions had killed the world car idea. In 1975, North American Automobile Operations took over development of the Fox platform from Sperlich's Product Planning and Research group. The first running Fox/Fairmont prototype was a modified Cortina with a MacPherson strut and torsion bar front suspension. A 1980 Fairmont station wagon converted to an electric vehicle by Electric Vehicles Associates Inc. and renamed the
EVA Current Fare Wagon was evaluated by the US Department of Energy from March 1980 to November 1981. ==Model overview==