MarketFord Fairmont
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Ford Fairmont

The Ford Fairmont is a model line of compact cars manufactured and marketed by Ford for model years 1978–1983. The successor of the Ford Maverick, the Fairmont marked the third generation of compact sedans marketed by Ford in North America. Initially positioned between the Pinto and Granada, the Fairmont was later marketed between the Ford Escort and Ford LTD. In contrast to its predecessor, the line was offered as a two-door notchback sedan, two-door coupe, four-door sedan, and five-door station wagon. Though never marketed by Lincoln, Mercury marketed a rebadged divisional counterpart of the Fairmont as the Mercury Zephyr.

Background and development
In April 1973, the American EPA released its comprehensive list of fuel economy results. In October of the same year, the 1973 oil crisis started. At the time, Ford's North American product line included the subcompact Pinto and Mustang II, and the compact Maverick, but replacements for all of these models would soon be needed. At the same time, Ford of England's Cortina line was in need of refreshing, as was the Taunus model built by Ford of Germany. Changes were also happening at Ford's executive level, as William O. Bourke, ex-chairman of Ford of Europe and one-time managing director of Ford of Australia, was made executive vice president of North American Operations and Robert Alexander, previously with Ford of Europe as vice president in charge of car development, moved to same position in the States. Hal Sperlich was vice-president of product planning and research at Ford. A proponent of downsizing, Sperlich conceived of a "world car" that could be sold in both Europe and North America as a solution to the needs of the various divisions. Some sources suggest that the "Fox" name was borrowed from the Audi 80, sold in the US and Australia as the "Audi Fox" beginning in May 1973, because Ford's executives considered the 80 their class-leading subcompact competitor, and made it the baseline reference for the new platform. Another reports that Ford used the Fox name in an internal report as early as February 1973, making it less likely to have been borrowed from the German model. In December 1973, Ford President Lee Iacocca formally approved development of the Fox platform. Although the Fairmont would be the first Fox-based car to reach the market, development was guided by an anticipated sport coupe to be based on the new platform. Development started in early 1973 on both a short wheelbase version, to replace the Pinto/Cortina/Taunus lines, and a long-wheelbase version, that would become the Fairmont. By 1974, the difficulties faced in meeting the conflicting regulatory requirements in different markets and differing production methods used by the various divisions had killed the world car idea. In 1975, North American Automobile Operations took over development of the Fox platform from Sperlich's Product Planning and Research group. The first running Fox/Fairmont prototype was a modified Cortina with a MacPherson strut and torsion bar front suspension. A 1980 Fairmont station wagon converted to an electric vehicle by Electric Vehicles Associates Inc. and renamed the EVA Current Fare Wagon was evaluated by the US Department of Energy from March 1980 to November 1981. ==Model overview==
Model overview
The Ford Fairmont was launched in August 1977 as a 1978 model. Late in the 1978 model year (December 1977), a two-door coupe was introduced; named Futura, the name revived the sporty trim level used for the 1960s Ford Falcon. The Fairmont Futura was developed from a Fairmont-based Thunderbird design proposal from March 1976. The Futura was a two-door coupe distinguished by a model-specific roofline that featured a wrapover B-pillar similar to the 1977–1979 Ford Thunderbird but without opera windows. The rear fascia was also given its own wrap-around taillamp design. To further differentiate the Futura from the standard Fairmont, the coupe was fitted with the 4-headlight fascia from the Zephyr, and a cross-hatched grille was used in place of the standard eggcrate grille. For the 1980 model year Ford expanded the Futura nameplate to include a four-door sedan and added a Futura station wagon for 1981. For 1981, the exterior trim was revised with the addition of a slim molding strip along the side exterior panels; convenience equipment was also increased. For 1982, several model revisions were made. Ford moved the Fairmont station wagon to the Granada model line and the Futura trim became the sole trim, Sold only as a sedan and only with the 2.3 L engine, the radio and right-hand mirror of the Futura S became options. File:Ford Fairmont wagon.jpg|1978–1980 Ford Fairmont Wagon File:Ford Fairmont Wagon Rear.jpg|1978–1980 Ford Fairmont Wagon File:Ford Fairmont two door sedan (6955847049) (cropped).jpg|1978–1980 Ford Fairmont two-door sedan File:Ford Fairmont two door sedan rear.jpg|1978–1980 Ford Fairmont two-door sedan File:1980 Ford Fairmont Futura side view.jpg|1980 Ford Fairmont Futura 2-Door File:1980 Ford Fairmont Futura rear, Mustang wheels.jpg|1980 Ford Fairmont Futura 2-Door File:1981-83 Ford Fairmont Futura 4-dr sedan, front right.jpg|1981–1983 Ford Fairmont Futura 4-Door with the twin headlight grille ==Discontinuation==
Discontinuation
During the early 1980s, Ford undertook a major revision of its product ranges. Following the 1981 introduction of the Ford Escort, the automaker sought to expand its use of front-wheel drive across the compact and mid-size segment; the rear-wheel drive Fox platform remained in production, used mainly for performance and luxury vehicles (the Mustang, Thunderbird, their Lincoln-Mercury counterparts, but also the Ford LTD/Mercury Marquis). Released for the 1984 model year, the Ford Tempo and Mercury Topaz replaced the Fairmont/Zephyr. An extended-wheelbase sedan counterpart of the Escort/Lynx, the front-wheel drive Tempo and Topaz followed the Thunderbird in using aerodynamic-influenced exterior styling. As the Fairmont was ending its model cycle in 1983, it became the only Ford model in North America to retain the "FORD" lettering in place of the Ford Blue Oval emblem. The same one-piece lift-up tailgate designed for the Fairmont wagon was also used on the fourth generation Australian XD, XE and XF series Ford Falcon and Fairmont wagons, which were produced until 1988. Production Figures: • Futura sedans and Futura wagons are included in the Sedan and Wagon figures ==Mercury Zephyr==
Mercury Zephyr
From the 1978 to 1983 model years, the Mercury Zephyr served as the Mercury counterpart of the Ford Fairmont, replacing the Maverick-based Comet. The third vehicle to use the nameplate within Ford Motor Company, the Mercury Zephyr shares its nameplate with the 1936–1940 Lincoln-Zephyr and the 1950–1972 Ford Zephyr (produced by Ford of Britain). Within the Mercury line, the Zephyr was slotted between the Bobcat (replaced for 1981 by the Lynx) and the Monarch (replaced for 1981 by the Cougar). Sharing the same model range as the Fairmont, the Zephyr was offered as two-door and four-door sedans, a five-door station wagon, and the two-door "Zephyr Z-7" coupe. At its launch, the Zephyr was externally distinguished by the use of four headlights. The exterior was styled with design elements that were adopted by multiple Mercury product lines during the early 1980s (the Lynx, Capri, Cougar, and Marquis), including a waterfall-style grille, horizontally ribbed taillamps, and (non-functional) front fender vents. The Zephyr was initially offered in standard, ES (a successor to the ESS trim of the Monarch), and Ghia trims, for 1981, both were replaced by GS trim (the equivalent of Futura on non-coupe Fairmonts). In line with other Mercury station wagons, the model line was offered with a Villager option package, including exterior (simulated) woodgrain trim. At the beginning of the 1980s, the Zephyr was gradually phased out of the Mercury model line. For 1982, both the 4.2-liter V8 option and the station wagon were moved to the more upscale Cougar model line. As Mercury transitioned its model line to front-wheel drive, the Zephyr was replaced by the Mercury Topaz for the 1984 model year. Following its use by Mercury, the Zephyr nameplate was briefly reused by Lincoln in 2006. The Lincoln Zephyr mid-size sedan was renamed the Lincoln MKZ for 2007, commencing the Lincoln "MK" model nomenclature. File:Mercury Zephyr front.jpg|Zephyr two-door sedan File:Mercury Zephyr rear.jpg|Zephyr two-door sedan rear File:78 Mercury Zephyr (13976881089).jpg|1978 Zephyr Z-7 File:78 Mercury Zephyr (14163538405).jpg|1978 Zephyr Z-7 rear File:1978 Mercury Zephyr Villager, rear right (Little Neck).jpg|1978 Zephyr Villager ==Variants==
Variants
Ford Durango The Ford Durango was produced by a joint venture between Ford and National Coach Corporation from 1978 to 1981. Based heavily on the Fairmont Futura coupe, the Durango was a two-door, two-seat car-based pickup truck that was intended as a possible replacement for the 1977–1979 Ford Ranchero as well as a competitor to the downsized Chevrolet El Camino/GMC Caballero. Approximately 200 are estimated to have been produced. European Sport Option The European Sport Option was an appearance and suspension package offered in 1978 through 1980. It is abbreviated "ES Option" or "ESO". Exterior changes included a black grille, black cowl grille, deluxe bumpers, black window frames, black exterior mirrors, black C-pillar ventilation louvers, bright belt moldings and turbine wheel covers. The interior featured black carpeting, a black three-spoke leather-wrapped steering wheel, black instrument panel with gray engine-turned trim and black or chamois-colored seats. The running gear was modified with stiffer springs, re-valved shocks, and a rear anti-roll bar. The ESO mounted DR78-14 radial tires on 5.5 inch wheels, one half inch wider than stock. Police and taxicab packages In 1978 Ford also made available specially prepared Fairmonts suitable for use as police cars and taxicabs. Initially the only engines offered for these applications were the 200 cubic inch inline six or the 302 V8. Ford's product literature lists the following special features for both packages: • Automatic transmission with first-gear lockout • Externally mounted transmission oil cooler • Power brakes • Heavy-duty body construction with extra reinforcements • Heavy-duty suspension package (Police or Taxi), including higher-rate springs, hardened spindles, special shocks and struts • Cooling package with high fin-density radiator • Heavy-duty 14 x 5.5 inch wheels In later years, the naturally aspirated 2.3 L inline four engine became available as well. A few turbo, four-door, automatic sedans were used for testing by the California Highway Patrol. ==Other markets==
Other markets
Mexico The Ford Fairmont was introduced in Mexico in late 1977 as a 1978 model, replacing the Ford Maverick that was produced there locally. The Mexican Fairmont was available exclusively with the 5.0 L engine (302) with manual and three-speed automatic transmissions. It was offered as a two- or four-door sedan and a wagon. The Futura coupe with its distinctive Thunderbird-style roofline was never offered in Mexico. Instead there was an uplevel two-door sedan called the Fairmont Elite. It was distinguished from other Fairmonts by its higher level of equipment and vinyl roof. It used the four headlight grille from the Fairmont Futura along with the Mercury Zephyr's taillamps and rear quarter window louvers. For 1981, all versions of the Fairmont got four headlights. The regular Fairmont continued to use the Futura grille while the Fairmont Elite used the Mercury Zephyr grille. The base Fairmont adapted the Mercury Zephyr grille used on the previous Elite. For 1983, the Fairmont received a new 3.8 L Essex V6 engine which was sold in addition to the existing V8. This was the last year of the Fairmont as it was replaced later by the Ford Topaz which was a hybrid assembly of the Mercury Topaz with a Ford Tempo front end. Venezuela A version of the Fairmont was manufactured in Venezuela where it was sold initially as such and later as the Ford Zephyr. The Ford Futura was also sold as an individual model without Fairmont badging. ==Reception==
Reception
Contemporary reviews were generally favorable, with many commenting on the "European" feel of the car and comparing it to the Volvo 200 series. The 1978 Fairmont has been called the "most efficient Ford family (sedan) ever built from a space-per-weight perspective." ==Motorsports==
Motorsports
In 1978 Bob Glidden campaigned an NHRA Pro Stock Futura powered by a Cleveland V8. The car won its debut race on 8 July 1978 at the Edgewater Winston Championship Series, where it also set a national record. Additional wins followed at the NHRA Grandnational, U.S. Nationals, Fall Nationals, World Finals and Beech Bend WCS. Glidden won his third national championship title with the car. The Futura was retired at the end of the 1978 season. ==See also==
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