The song's music video was released on October 13, 2016, and was directed by
Ilya Naishuller. It depicts a bank robbery through the first-person perspective of one of the robbers. Due to the graphic violence in the video, a disclaimer was put in the opening, warning that explicit content could advise viewer discretion. This video was also made to look like it was done in one take.
Synopsis The video begins with the heist underway, with the protagonist (the Weeknd), a robber wearing a red skull mask (Randy Irwin), a robber wearing a yellow skull mask (Sam Hale), a robber wearing a white skull mask (
Damion Poitier), and a robber wearing a black skull mask loading money into three bags while the police start to show up outside. The team heads to the back exit to escape, taking a young woman (
Kristine Froseth) hostage in the process. The team loads all the money and the hostage into a van, although the black-masked, white-masked, and yellow-masked robbers are killed by the police. Another van shows up for the surviving robbers to board and throw the money onto. The first bag makes it onto the new van, but the second bag is lost, and the protagonist chooses to throw the hostage into the new van instead of the last bag of money before boarding it himself, which infuriates the red-masked robber. After the first van crashes into a parked car and explodes before the driver can board the second with the last bag of money, the red-masked robber attempts to kill the protagonist. The hostage shoots the red-masked robber with one of his own guns, allowing the protagonist to finish him off, but a stray bullet kills the driver. Without anyone behind the wheel, the van is sent into a ditch by an oncoming truck while the protagonist shields the hostage with his body. Both the hostage and the protagonist survive the crash, but a large piece of glass becomes lodged in the latter's stomach. Incapacitated from his injury, the protagonist is unable to prevent the hostage from abandoning him with a bag of money. As the police travel closer to the scene and the sirens become progressively louder, the protagonist looks into a mirror, revealing his identity as the singer himself. The Weeknd points the gun to himself and commits suicide, as the screen cuts to black. == Live performances ==