The collaboration between Sia and Hilton followed their on‑stage surprise appearance with
Miley Cyrus performing Hilton's hit "
Stars Are Blind" at
NBC's
Miley’s New Year’s Eve Party in December 2022. On October 16, 2023, at the Hilton's Mega Conference at
Allegiant Stadium, Sia previewed a verse of the song backstage for Hilton's crew. In Hilton's performance, she described Sia as her inspiration and confirmed the song and Hilton's second album,
Infinite Icon, were worked together. A snippet was later teased on Paris Hilton's
social media on April 15, 2024, which featured archival footage from her past and childhood, highlighting the song's themes of fame and self-discovery. == Composition and lyrics ==