Azima undertook postgraduate studies at
Leeds University until 1972, where was an active alumnus. In 1976, he founded the British audio manufacturer, Mission Electronics, in
Cambridge. This was followed by other well-known startups, notably Cyrus Electronics and later, NXT plc together with
Sir Gordon Brunton. The Company licensed patented technologies to multinationals in consumer electronics. Cyrus Electronics manufactures specialist equipment with a serious following among the audiophile community. In 1997, together with
Daily Mail newspapers, Verity Group Plc., of which Farad was the CEO, founded Eastern Counties Radio. During this period, he also co-produced a series of
Baroque Music CDs with the
Gramophone Magazine. Azima has also served on the Industrial Advisory Board of
Churchill College,
Cambridge University from 2001 to 2005. Later in life, Farad devoted time to philanthropy and, together with his two children; Artemis and Cyrus has founded a UK registered charity, The Azima Foundation of which
Lady Henrietta Spencer-Churchill is the President. The Foundation supports good causes in medicine and culture. The Foundation is also a supporter of
Robert F Kennedy Center for Justice & Human Rights. ==Other interests==