Fashionista was launched in 2007. It was originally written as a
fashion blog by Faran Krentcil. In April 2009, editor Natalie Hormilla stepped down. By 2010,
Fashionista had gained worldwide popularity in the fashion niche and revamped its website and logo (also moving it from
Joomla to
WordPress). In 2010, Breaking Media raised a $1.3 million round of investment. In November 2013, Stephanie Trong and Lauren Indvik were named co-editors-in-chief of
Fashionista, succeeding to Leah Chernikoff. In March 2014, Stephanie Trong stepped down, leaving Lauren Indvik the sole editor-in-chief of the website. In April 2014, the website was moved from WordPress to
SAY Media's content management and monetization platform Tempest. In April 2015, Breaking Media raised another $1.5 million round of investment. In December 2015,
Fashionista introduced its own advertising studio (Fashionista CoLab) to offer custom advertising experiences to advertisers. == Description==