Marchetti came upon the idea of combining the “exclusive” nature of luxury fashion with the full “accessibility” of the Internet. and after cold-calling venture capitalist Elserino Piol, who gave Marchetti 4.5 million euros in funding in March 2000 in exchange for 35% of the company, In 2010, YOOX Group opened its first offices in China in the city of
Shanghai, opening its first mono-brand site there, www.emporioarmani.cn. In 2012, YOOX Group partnered with Kering Group and the two established a joint venture that manages the mono-brand online stores of Kering’s luxury brands:
Bottega Veneta,
Saint Laurent,
Alexander McQueen,
Balenciaga,
Sergio Rossi,
Stella McCartney and
Brioni. Since 2014 Yoox has been selling works by artists such as
Damien Hirst,
Marc Quinn and
Peter Blake and designs from companies like
Cappellini,
Alessi, and
Kartell, which it took on as one of its mono-brand clients. In 2015 his company merged with Net-A-Porter, changing the name of the firm to YOOX Net-A-Porter Group, becoming the largest e-commerce fashion company in the world, and in 2018 the company was acquired by
Richemont. In 2016, YOOX Net-A-Porter Group and Symphony, an entity controlled by
Mohamed Alabbar’s family, established a joint venture to create a platform for online luxury retail for the Middle East. ==Art collection==