The causes of TOTs are largely unknown but numerous explanations have been offered. These explanations mainly fall within the realms of two overarching viewpoints: the
direct-access view and the
inferential view. In contrast, an alternative argument suggests that phonological blockers hinder the ability to retrieve the target word causing a tip of the tongue state. There is more support for the idea that blockers act as neither primers nor enhancers, but rather more like a side effect. In Metcalf & Kornell's research the incubation period helped participants to retrieve the word by the same amount for the original non-blocked TOTs and the blocked TOTs. According to cognitive psychologists Deborah M. Burke, of
Pomona College, and Donald G. MacKay, of the
University of California, Los Angeles, this phenomenon occurs due primarily to three reasons, all based on weakened neural connection: the lack of frequent use of a word, the lack of recent use of a word, and aging.
Inferential view The
inferential view of TOTs claims that TOTs aren't completely inaccessible, but arise from clues about the target that the rememberer can piece together. This is to say that the rememberer
infers their knowledge of the target word, and the imminence of retrieval depends upon the information that they are able to access about the target word from their memory. These views disregard the presence of the target word in memory as having an effect on creating tip of the tongue states.
Cue-familiarity theory Cue-familiarity theory suggests that the strong feelings elicited by recognizing a familiar cue about the target word cause the tip of the tongue phenomenon. A familiar cue should create a TOT state, whether or not the target word is known. When one encounters a cue for a target word, the level of recognition is assessed, and a strong level of recognition will elicit a tip of the tongue state. It has been found that cues that are repetitive tend to create more TOTs than if one single cue is given. This might suggest that cue factors can play a role in causing TOT states.
Accessibility heuristic The accessibility
heuristic states that TOTs are elicited by the quantity and strength of the information that is retrieved from memory when the target word itself is not. When searching for a target word, the more information that is retrieved from memory, and the more the information retrieved is perceived to be related to the target word, the more likely a TOT state will be elicited. == Phenomenon in the brain ==