Femina began in its current form in 1952 and is a continuation of illustrated fashion journal
Nordisk Mønster Tidende (1874–1952), making it the oldest weekly magazine in Denmark.
Femina is part of Aller Media and is published by Aller Press AS. Camilla Lindemann has been editor since March 2005. It positions itself towards modern women and covers
fashion,
food,
interior design, health and beauty,
psychology and culture. A Swedish edition is also produced. During the late 1950s,
Femina featured articles on women's sport and introduced its readers to both traditional and lesser known sports. In October 1959, the magazine gave its name to
BK Femina, a
women's football club from
Slagelse. == Circulation ==