Theatrical The film was released on 16 April 1988, over 20 years from the publication of the short story. The initial Japanese theatrical release was accompanied by
Hayao Miyazaki's light-hearted
My Neighbor Totoro as a
double feature. While the two films were marketed toward children and their parents, the starkly tragic nature of
Grave of the Fireflies turned away many audiences. However,
Totoro merchandise, particularly Totoro and Catbus stuffed toys, sold extremely well after the film and made overall profits for the company to the extent that it stabilized subsequent productions of Studio Ghibli.
Grave of the Fireflies is the only theatrical Studio Ghibli feature film prior to
From Up on Poppy Hill to which
Disney never had North American distribution rights, since it was not produced by Ghibli for parent company
Tokuma Shoten but for
Shinchosha, the publisher of the original short story (although Disney has the Japanese home video distribution rights themselves, thus replacing the film's original Japanese home video distributor,
Bandai Visual). It was one of the last Studio Ghibli films to get an English-language premiere by
GKIDS.
Home media and streaming Grave of the Fireflies was released on
VHS in Japan by Buena Vista Home Entertainment under the
Ghibli ga Ippai Collection label on 7 August 1998. On 29 July 2005, a
DVD release was distributed through
Warner Home Video. Walt Disney Studios Japan released the complete collector's edition DVD on 6 August 2008. WDSJ released the film on
Blu-ray twice on 18 July 2012: one as a single release, and one in a two-film set with
My Neighbor Totoro (even though Disney has never owned the North American rights, only the Japanese rights). It was released on VHS in North America by
Central Park Media in a subtitled form on 2 June 1993. They later released the film with an English dub on VHS on 1 September 1998 (the day Disney released ''
Kiki's Delivery Service'') and an all-Regions DVD (which also included the original Japanese with English subtitles) on 7 October 1998. On 8 October 2002, it was later released on a two-disc DVD set, which once again included both the English dub and the original Japanese with English subtitles as well as the film's storyboards with the second disc containing a retrospective on the author of the original book, an interview with the director, and an interview with critic
Roger Ebert, who felt the film was one of the greatest of all time.
ADV Films re-acquired the rights to the film from Central Park Media and re-released on DVD on 7 July 2009. Following the 1 September 2009 shutdown and re-branding of ADV, their successor,
Sentai Filmworks, rescued the film and released a remastered DVD on 6 March 2012, and planned to release the film on digital outlets. A Blu-ray edition was released on 20 November 2012, featuring an all-new English dub produced by
Seraphim Digital. GKIDS re-acquired the rights to the film from Sentai Filmworks and re-released it through home media partner
Shout! Studios on Blu-ray and DVD on 8 July 2025, under a new deal with Studio Ghibli (which has the original Japanese version and the 1998 and 2012 English dubs).
StudioCanal UK released the film on Blu-ray in the United Kingdom on 1 July 2013, followed by ''
Kiki's Delivery Service'' on the same format. It was the UK's tenth annual best-selling
foreign language film on
home video in 2019 (below seven other Japanese films, including six of
Hayao Miyazaki's films). In August 2025,
Anime Limited acquired the British and Irish distribution rights to the film, announcing that a new Blu-ray release would occur in 2026 after its theatrical release.
Madman Entertainment released the film in Australia and New Zealand. On 16 September 2024, the film started streaming exclusively on
Netflix in over 190 countries, excluding Japan (which was until the film started streaming exclusively on Netflix on 15 July 2025), as part of ongoing efforts to expand the platform's extensive lineup of Japanese films and TV shows. ==Reception==