In reaction to the earlier myths about students "gobbling" their meals, football coach and athletic director
Bill Dooley spearheaded a campaign for a new look and name for the mascot, which debuted at the
1981 game against
Wake Forest. The turkey-like figure was referred to as "the Hokie mascot," "the Hokie," and "the Hokie bird" (derived from the "
Old Hokie" cheer), which resulted in changing the official designation of the Virginia Tech mascot to the
Hokies. The costume worn by today's HokieBird made its first appearance in 1987, when
Frank Beamer returned as coach. Although he reinstated the Gobbler to the football team's scoreboard, by then the Hokies nickname had already become the most prominent. The current HokieBird debuted at that season's home opener against Clemson, arriving in a white limousine. HokieBird
Curtis Dvorak (1995–96) won the
National Cheerleading Association championship in 1996 and has appeared as
Jaxson de Ville, mascot of the
Jacksonville Jaguars since 1996. Todd Maroldo, Hokiebird in 1996–1997, won the National Cheerleading Association championship in 1997 and was hired as the
Carolina Panthers mascot,
Sir Purr. HokieBird has been so popular that the mascot landed an appearance on Animal Planet's "Turkey Secrets," shown annually around
Thanksgiving. Now, when referring to Virginia Tech, the term "Hokie" generally refers to a Virginia Tech student. Often seen rollerblading through campus, the HokieBird has been known to respond to tweets and visit classes, dormitories, and dining halls. The official X account of the HokieBird is @TheHokieBird or x.com/thehokiebird It is unknown how many students serve as HokieBirds during any given school year, and the entire try-out process remains a secret. ==Traditions==