Founded in 2011 by small group headed by then Notre Dame Director of Digital Media, Dan Skendzel, FIM has greatly expanded the university's production ability and content quality. Until November 2018, much of FIM's videos were released under the WatchND moniker. Fighting Irish Media is the main producer for Notre Dame college athletics live broadcasts, social media videos, and videoboard productions. FIM works with
ESPN,
NBC Sports, and other national broadcasting companies in producing Notre Dame sporting events for national broadcast. Since Fighting Irish Digital Media's start in a small room in the corner of
Notre Dame Stadium in 2011, the production company has since expanded into the northwest corner of the
Joyce Center, and the new Martin Media Center, inside the newly built Corbett Hall on the east side of Notre Dame Stadium, which also houses sister production companies, Grotto Network and Notre Dame Studios. In 2017, Fighting Irish Media was instrumental in the success of the videoboard installed inside Notre Dame Stadium for the 2017 football season. Mike Bonner, former director of the
Yankee Stadium and
Mile High Stadium videoboards, was hired by Fighting Irish Media to launch Notre Dame's first football videoboard. Bonner who also has extensive experience as a videoboard director for the
Summer Olympics, directed the videoboard for its first three-season before taking a job running the video board for the
Carolina Panthers in 2020. Since the installation of the football videoboard many major non-university events, including a friendly match between
Liverpool FC and
Borussia Dortmund, a
Garth Brooks (which was the first concert in Notre Dame Stadium history), and the
2019 NHL Winter Classic between the
Chicago Blackhawks and
Boston Bruins. FIM was part of the production teams for each of these events. FIM helped launch the
ACC Network in August 2019. Fighting Irish Media also produced a handful of podcasts including Podward Notre Dame, an Inside Look at Fighting Irish Media, and Stronger Scars, a Podcast created and hosted by current Notre Dame Women's Soccer player Bailey Cartwright. In 2024, Fighting Irish Media is producing docuseries titled
Here Come The Irish that follows the
2024 Notre Dame football team and will be released on
Peacock between August 2024 and January 2025. ==Awards==