Everydays was purchased for $69.3 million in March 2021 by Singapore-based programmer
Vignesh Sundaresan, a cryptocurrency investor and the founder of the Metapurse NFT project, also known online by his pseudonym MetaKovan. Sundaresan paid for the artwork using 42,329
Ether. Both the buyer, Sundaresan, and the seller, Winkelmann, had a vested interest in driving up the price of the work, in order to bring attention to and drive sales for a speculative asset related to 20 other Beeple works, which they called "B20 tokens." The price of these tokens, in which Sundaresan held a majority stake, reached its peak during media coverage of the Everydays auction, and subsequently collapsed. Because of this, some observers have described the auction as a
publicity stunt and a scam. Sundaresan receives rights to display the artwork, but does not receive copyright. He has displayed the artwork in a digital museum within "the
metaverse", which the public can view through a web browser. ==See also==