The Fiske Guide to Colleges is an American media company that publishes, inter alia, descriptions, ratings, and analysis for more than 320 U.S. colleges and universities. It is the best-selling college guide in the United States, although it remains significantly less well-known than rankings such as the U.S. News & World Report Best Colleges rankings. It was begun in 1982 by Edward B. Fiske while he was the education editor of The New York Times, a position he held from 1974 to 1987.