Fitzdares' founder Fabricius worked in the different departments of
Ladbrooks' betting business for three and a half years after qualifying for their graduate scheme. In 2005, Fabricius approached Zac and Ben Goldsmith with his idea, proposing a bookmaker that would emphasise exclusivity and personal relationships. At the time, the majority of large bookmakers were moving their operations online, and Fabricius felt that a high-spending minority of sports fans would favour a
upmarket bookmaker over a mass-market betting shop. Fitzdares appointed William Woodhams as its CEO in 2018. In 2020, Fitzdares opened a private sports and betting venue on Davies Street, London's
Mayfair area. The club served approximately 2,000 members. ==References==