Fjällräven means "The
Arctic Fox" in Swedish, and their products can be identified by their Arctic Fox logo, often found on the left sleeve of their tops and
outerwear. The badge itself either follows the outline of the fox logo, or is in a
shield-like shape. Most Fjällräven products also possess a small
flag of Sweden, usually located on a seam. Fjällräven's original product was the first commercially made external framed backpack. It used an
aluminium frame. In response to these perceived shortcomings and believing that users would want to carry as little weight as possible, and not want any equipment inside the tent to get wet, Nordin designed the
Termo tent, which was released in 1964. It combined an outer
waterproof flysheet made of a strong, waterproof polyester fabric and a breathable inner tent made from a thin, breathable
nylon. This combination allowed moisture to be expelled from the living area before condensing on the inner surface of the flysheet. The tent weighed 1.4 kg (3 lbs). This inspired Nordin to entering the clothing market. He identified that a fabric that had proven too heavy for use in the company's lightweight tents would be durable enough for a jacket, but he needed to find a way of waterproofing it. Remembering that when he was a child at a local ski jump with his friends, they had prevented the snow from soaking through their trousers by rubbing the
wax meant for their
skis onto the fabric, he began experimenting with different wax solutions. He eventually developed a solution of
paraffin and
beeswax which he then applied to the fabric with the help of his wife's hairdryer. The finished jacket entered the market in 1968. It was called the Greenland Jacket,. In 1970, the company introduced the Greenland Trousers using the G-1000 material previously used in the Greenland jacket.
Fjällräven Kånken The Fjällräven Kånken is Fjällräven's best-selling product. It was originally developed as a reaction to a 1977 study of an increasing number of reports that Swedish school children were developing back problems from their more traditional bags. In 1977, Fjällräven made
prototypes of the "Kånken" and gave it to some kids in Sweden to test it out. During its first year in production, 400 were sold, increasing to 30,000 the following year. As of April 2018, Fjällräven sold the Kånken in 54 different colours. By 2008, over three million Kånken daypacks had been produced, with 200,000 being made each year. ==Sponsorship==