Early Activism In 2017, Sash launched a social media campaign #FrumWomenHaveFaces that gained traction on social media in order to raise awareness of some Orthodox newspapers and magazines not publishing photos of women. Her campaign was covered in various local media outlets including the NY Daily News and received the support of several well known Jewish figures. Sash's campaign tactics included purchasing a full-page ad in the
Flatbush Jewish Journal thanking city councilman
Chaim Deutsch for his service to the Jewish community, and when informed the paper would not allow her face to be shown or the word "girl" to be used in the title, Sash modified the ad so that an
emoji covered her face and her
moniker was changed from 'Flatbush Girl' to 'Flatbush Boy'.
Reception within the Orthodox community Sash's reception within the Orthodox community has at times been mixed and controversial. Backlash to Sash's activism, centering on Orthodox norms of women's modesty, has received some local media coverage in the past. However, several Liberal Orthodox women's advocacy groups, including the
Jewish Orthodox Feminist Alliance (JOFA) and
Chochmat Nashim, have previously supported Sash's activism. In the winter of 2023, Sash held an
Instagram Live discussion with her followers when one of her friends named Riki Rose said she had an important question and was prompted to share her screen. However, the image that appeared on the screen was that of a man with
exposed genitals. The incident led to Sash losing several thousand followers, while some accused her husband of being the offender. In the fall of 2024, Sash staged a "
sex-strike" in support of another woman in her community awaiting a
Get. The strike lasted for approximately 6 months. Some Jewish leaders and rabbis, including
Hershel Schachter condemned Sash for this stunt and referred to her behavior as "destructive".
Politics In 2018, Sash ran for a district leader position in the 45th New York State Assembly District. In 2019, Sash again ran for public office, this time to replace the vacated seat of New York City Councilman
Jumaane Williams, but finished with only 696 votes after all absentee ballots were counted. ==References==