MarketFlavia Beverage Systems
Company Profile

Flavia Beverage Systems

Flavia is a hot beverage system. The system prepares single servings of coffee, tea, and hot chocolate drinks. The brand was owned by Mars Drinks, a division of Mars, Incorporated until October 1, 2018, when Lavazza purchased Mars's coffee units.

Products
FLAVIA claims its patented technology brews drinks in a single-serve "Fresh Pack," which means that the pack is the actual brewing chamber. The drink pours directly from the packet into the cup rather than through a common channel. Used packs are collected in a tray that is emptied periodically when prompted. The Fresh Packs are foil-sealed, protecting the ground coffees and teas from oxygen and moisture. FLAVIA markets several different machines, such as large coin-operated machines and small portable machines designed for home use. ==History==
History
Key events in the history of the product line include: • 1982 The first Filterpack was manufactured in Basingstoke, UK • 1984 FLAVIA launched its first brewer • 1992 Launch in Japan • 1996 Launch in US • 1997 Launch in Canada • 2005 FLAVIA Fusion home system launched in the US • 2007 FLAVIA launches the Creation 400 for the US and UK • 2008 Three Flavia drinks achieved Rainforest Alliance certification • 2009 FLAVIA undergoes a brand refresh with a new logo and the Think Fresh! tagline • 2010 Mars Drinks acquires the Alterra Coffee Roasters brand from Colectivo Coffee Roasters and launched The Bright Tea Company • 2018 Lavazza North America buys Flavia including The Bright Tea Company and Alterra Coffee Roasters from Mars. ==Awards and achievements==
Awards and achievements
In February 2006, the Flavia Fusion drinks station earned the Good Housekeeping Seal, which means that the product has a two-year limited warranty. ==In popular culture==
In popular culture
The Flavia system features in series 2 of ''I'm Alan Partridge'' – the title character refers to it as the "king of coffees" and has a machine in his static caravan. ==See also==
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