The term fleet media refers to the placement of advertisements on the side of trucks, vans, and other forms of transportation that form part of a commercial fleet. It entails more than the addition of a company logo, name and number to the vehicles belonging to that company. The crucial difference is that fleet media, like any other form of advertising, is commercially available. If it is possible to buy space on a retailer’s delivery fleet then this would be fleet media as a form of retail media. Equally if a delivery/logistics company were to sell advertising space on its delivery vans this would be fleet media.