Soileau was born in Faubourg, a small community between
Ville Platte and
Washington,
Louisiana. He grew up speaking
Cajun French and did not speak English until attending school at the age of 6 years. In his junior year of high school, he did an afternoon
Cajun music show as a part-time job with
KVPI radio in Ville Platte. After graduating from
Ville Platte High School in 1956, he opened a small
record store,
Floyd's Record Shop, and discovered that although people were still interested in them,
Cajun French records were no longer being produced. With the financial help of a friend,
Ed Manuel (a
juke box operator from
Mamou, Louisiana), who wanted new French records for his juke boxes, Floyd released his first record on the Big Mamou label by artists
Austin Pitre and
Milton Molitor. In 1957
Lawrence Walker and
Aldus Roger helped Floyd launch his own label, Swallow Records. The following year, he joined
Broadcast Music, Inc. as a publisher under the company name of Flat Town Music. "Flat Town" was chosen as English for "
Ville Platte," but also because Soileau's initial submissions were rejected for similarity to existing BMI members, and he figured that "flat town" would not already be in use. In 1958, Soileau launched Floyd's Wholesale Distributing Co., which also specialized in servicing jukeboxes and record stores in the region. In 1964, the record shop moved to a larger location on
Ville Platte's Main Street. In addition to records, and eventually cassettes and CDs, the shop carried books, musical instruments, souvenirs, and photography supplies, and even developed film. He has always encouraged his artists to compose new songs to record, and his Flat Town Music Company now publishes over 2800 songs, a majority of which are Cajun, swamp pop, and zydeco songs. His Swallow Publications has published two books on the Cajun French language,
Cajun Dictionary and
Cajun Self-taught, both by
Rev. Jules Daigle, and Jeff Hannusch's
I Hear You Knockin', the story of early
New Orleans rhythm and blues. He operated Swallow Recording Studios in Ville Platte for over 15 years, and sold his last studio in 1975 to Ronnie Kole, who moved the studio to
Slidell, Louisiana. That year he opened a vinyl record pressing plant ==References==