The company was founded in Russia by Roman Semiokhin, Dmitry Kazorin, and a former Russian intelligence agent named Sergey Karshkov (d. June 2023). In March 2022, 1xBet expanded into the
Chilean market by signing a partnership agreement with the Chilean football championship, with the company becoming part of the 138 matches of the 2022 season. In November 2022,
Lethwei world champion
Dave Leduc became an ambassador 1xBet in
Myanmar and also
Cambodia. In October 2023, Congolese singer
GIMS became an ambassador for 1xBet. however the sponsorship was later dropped mid-season. In April 2025, 1xBet was named the
Official Global Betting Partner of the
Billie Jean King Cup. The deal includes exclusive branding rights across qualifiers, playoffs, and finals until 2026, marking the first standalone betting sponsorship for the tournament. In October 2025, 1xBet was also named the
Official Betting Partner of the ATP Challenger Tour, with the partnership covering more than 30 tournaments across Europe, Asia, North and South America. == Licensing ==