The chain opened its first store in Honolulu's Market City in 1948. The founder,
Maurice J. "Sully" Sullivan came from
Ireland to
Hawaii and opened a supermarket called Foodland. The store expanded to
Kauai in 1967, to
Maui in 1970, and to
the Big Island in 1971. Foodland is now the largest locally owned supermarket chain in
Hawaii, as well as the oldest. It competes with another Honolulu-based supermarket chain with locations statewide, like
Times Supermarkets, and national chains, including
Safeway,
Costco,
Don Quixote, and
Walmart. Appointed in 1998, the current chairman and CEO of
Foodland Super Market is Sullivan's daughter, Jenai S. Wall. Foodland introduced a frequent shopper program in 1995, called the Maika'i program. ==References==