Upon its February 2008 release,
For Emma, Forever Ago sold 4,000 copies in its debut week. That placed it on several US album sales charts, including at number 182 on the
Billboard 200 and a number five entry on the
Top Heatseekers chart. Sales for
For Emma were "slow-building," according to music publication
Billboard, but eventually became a "commercial smash" for Jagjaguwar. The album eventually peaked at number 64 on the
Billboard 200 in the issue dated January 24, 2009. Prior to its official release on Jagjaguwar, the album was widely available online. The label offered sales incentives in response, including a free poster with pre-ordered copies, a bonus track on the
iTunes Store edition, as well as purchasing a copy required for in-store performances. "If you'd told me when we put out
For Emma, Forever Ago that we would sell almost 100,000 copies on vinyl, I would think that was just absolutely insane," said Nick Blandford, managing director of the Secretly Label Group. Its overall sales were last estimated at 335,000 copies in the United States, according to
Nielsen SoundScan, in June 2011, but the album was certified
gold by the
Recording Industry Association of America (RIAA) in 2013 for shipments of 500,000 copies, and later,
platinum in 2017 for combined sales, streaming and track-sales equivalent of 1,000,000 units. ==Touring==