In 1954, struggling Prince Castle salesman
Ray Kroc travels to
San Bernardino, California to meet
Dick and Mac McDonald at their
eponymous restaurant after the brothers purchase eight of his milkshake machines. Kroc lauds the brothers' success over dinner. Mac and Dick explain the restaurant's origins and success after a complete redesign of the store in 1948, eliminating unnecessary overhead and cutting costs. Eager to cash in, Kroc presses the brothers to expand franchising. After an initial refusal, the brothers agree to a business deal with stringent contract terms and a lengthy approval process for potential changes. Kroc breaks ground in
Des Plaines, putting up his home as collateral. Hungry for more growth, Kroc pursues wealthy local connections for investment in franchising and recruits
Fred L. Turner as his business partner. After early struggles with franchise operators not being involved, which had doomed the brothers' previous franchise attempts, Ray hit on the model of the local operator: putting the franchisee directly into the workspace and working alongside their staff. Kroc sees rapid gains and continues to expand, traveling to
St. Paul to oversee the first opening in the
Twin Cities. There, Kroc meets Rollie Smith, and his wife,
Joan, who are interested in franchising; Kroc immediately becomes infatuated with Joan. At the same time, Kroc is stressed out over rising pressure from financial operating costs and falls behind on his payments. Kroc is unsuccessful at renegotiating his contract with the McDonald brothers, and, when his bank forecloses on his home, Kroc's wife, Ethel, discovers her husband put the house up as collateral without her knowledge. Kroc subsequently files for divorce from Ethel. Kroc visits his bank for help with his lease terms and is approached by former
Tastee-Freez Finance VP
Harry Sonneborn, who offers to review Kroc's books. Sonneborn explains to Ray that the business operator model will fail under the severe restrictions imposed by the McDonald brothers' contract terms. Sonneborn guides Kroc towards the evolution of McDonald's into a real-estate model with financial investor backing. In 1955, Franchise Realty Corporation is incorporated and begins an aggressive expansion of the McDonald's franchise. When the brothers are informed of the new company and Kroc's intent to buy the land, Dick and Mac are taken aback, but are powerless against the power Kroc now has. Emboldened, Kroc approaches his attorney for help getting out of his contract and implements further changes to the franchises without Dick and Mac's approval, including the introduction of a powdered milkshake mix to reduce costs. When Kroc officially rebrands Franchise Realty Corporation as the
McDonald's Corporation, Mac collapses from diabetic shock and is hospitalized. Kroc visits the brothers at the hospital and offers them a
blank check to buy them out. Realizing that Kroc can't be defeated, the brothers agree to sell for $2.7 million, the rights to the San Bernardino location and 1% of future profits. Kroc agrees to their terms except for the future profits and offers to pay these under a
handshake agreement. The brothers reluctantly agree, and Kroc becomes the sole owner of the McDonald's Corporation. Dick asks Kroc why he didn't just take the idea and run with it. Kroc admits that he always wanted the restaurant for himself because of the brothers' last name. He laments his own
Slavic last name as
not "American" enough for American consumers, while McDonald's represents
American values. The brothers are forced to change the name of their original location, and Kroc begins construction of a new McDonald's immediately across the street in San Bernardino. In 1970, Kroc, now married to Joan, prepares for a public speech that California Governor
Ronald Reagan will attend. He heavily plagiarizes a speech he listened to earlier, arguing his success came from persistence. An epilogue reveals several facts about the company: Kroc's secretary,
June Martino, became a part owner in the McDonald's Corporation. Sonneborn was made president and CEO but quit after falling out with Kroc a few years later, never speaking of McDonald's again for the rest of his life. Turner succeeded Kroc as senior chairman, expanding the company worldwide. Kroc and Joan remained married until Kroc's death in 1984. Kroc's San Bernardino McDonald's drove the McDonald brothers' original restaurant out of business in a few years. Kroc did not honor his handshake deal―the McDonald brothers were never paid their royalties, which would eventually have been over $100 million a year. McDonald's feeds about 1% of the world's population every day. ==Cast==