MarketFox Factory
Company Profile

Fox Factory

Fox Factory Holding Corp. is an American company best known for their FOX brand of off-road racing suspension components.

History
In February 1974 Geoff Fox founded Moto-X Fox Inc. (later Fox Head Inc.) which distributed components for motocross bikes. With the help of Steve Simons Geoff was developing a spring shock absorber named Fox Shox. At about the same time Geoff’s brother Bob Fox was developing what became known as Fox AirShox in a friend's garage. Late in 1974 or early 1975 Bob joined Moto-X Fox Inc. as leader of the Fox AirShox division. In 1977 Bob separated the Airshox division from Moto-X Fox Inc. under the name Fox Factory Inc. (previously known as Fox Racing Shox, now known as FOX). A holding company, Fox Factory Holding, was established in 1978. Fox Factory produces suspension components for motorcycles, automobiles, all-terrain vehicles, side-by-sides, trophy trucks, snowmobiles, and mountain bikes. In 2008 it was bought by a private equity firm, Compass Diversified Holdings. It went public in 2013. == Acquisitions ==
Acquisitions
From 2014 through 2021, Fox Factory acquired several groups spanning mountain bike, truck suspension, turn-key truck unfitting, performance car suspension, and custom designed adventure van categories. Timeline 2014 Sport Truck USA, Coldwater, MI Fox Acquired several brands under the "Sport Truck USA" umbrella, including; • BDS Suspension: Premium suspension kits • Zone Offroad: Entry-level suspension kits • JKS Manufacturing: Jeep specific suspension kits Race Face, Vancouver, B.C. Manufactures and distributes high performance cycling components, apparel, and protection. Easton Fox acquired certain assets of Marzocchi dedicated to mountain bike suspension. 2017 Tuscany Motors, Elkhart, IN Vehicle upfitter focused on full-size trucks on Ford, Ram, and General Motors platforms. 2019 RideTech, Jasper, IN Manufacturer of traditional, coilover, and air suspension systems for muscle cars, trucks, and hot rods. 2020 SCA Performance, Trussville, AL Vehicle upfitter focused on full-size trucks on the Chevrolet, Ford, and RAM platforms. Brands brought to market under the SCA Performance umbrella include Black Widow, Rocky Ridge Trucks, and Rocky Mountain Truckworks. 2021 Outside Van, Portland, OR Custom converter of adventure vans on the Mercedes Sprinter platform. 2023 Marucci Sports, Baton Rouge, LA Fox acquired Marucci Sports, a sports apparel manufacturer primarily known as a bat supplier to Major League Baseball (MLB), for $572 million. ==Products==
Products
Mountain bike suspensions Big Seven mountain bike with Fox front suspension In 2016, sales of mountain bike related equipment (primarily suspension products) accounted for 56% of the company's total revenue. == See also ==
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