Founding and first trials and errors (1855–1861) In 1855, the
Pereire brothers, Émile and Isaac, founded the Compagnie Générale Maritime in
Granville, Manche. Already owners of many railway companies, they were a part of a current of French industrialists who founded large companies under the leadership of
Napoleon III. In the 1850s, there was a strong need for a French merchant fleet. The Pereires were also at the head of a credit organization, Société Générale de
Crédit Mobilier, which became the main shareholder of the new company. The Compagnie Générale Maritime was thus officially founded on February 24, 1855, and Adolphe d'Eichthal became its first president until 1861. The company was founded upon the takeover of the “Terreneuvienne”, a cod fishing company founded two years previously which owned many sailboats. The first years of the company were disorganized: the shipping routes multiplied in an anarchic way, using up a great part of the company's initial capital. After this near-bankruptcy, the Pereires understood that, like the
Cunard Line, they would be better off focusing on an ocean liner service financed by postal agreements. Napoleon III, seduced by the concept, proposed a number of agreements at the time, which the Pereires refused, judging them to be too weak. The route to the Americas was thus given to Louis Victor Marziou instead, but he was unable to develop it due to a lack of investors in 1860. It was at this moment that Isaac Pereire chose to renegotiate an agreement with the French government. In 1860, they signed an agreement in which the company contracted to create a fleet and to provide liner service and carry mail for 20 years on the following routes:
Le Havre – New York with calls at
Brest,
Saint-Nazaire, and the
Isthmus of Panama, with three additional services for
Guadeloupe,
Cayenne, and
Mexico. In return, the government would provide the company with an annual subsidy. In 1861, an imperial decree changed the company's name to Compagnie Générale Transatlantique, to better correspond to its new roles.
The difficult start of postal service (1861–1880) To meet the contractual requirement that its fleet be built in France, the company must find local shipyards. With the construction of its first six ships having begun abroad (in particular SS
Washington, the first liner built for the New York route), the Péreires were well aware of the prices charged by foreign shipyards. However, the prices offered by the domestic
La Seyne-sur-Mer shipyards were significantly higher. Thus they acquired land near Saint-Nazaire and founded the
Chantiers et Ateliers de Saint-Nazaire (later better known as the Chantiers de Penhoët). Engineers from the Scottish shipyards of
John Scott came to provide their expertise to French workers and architects. At the time, the shipyards only built the hulls of their ships; the engines inside those ships were purchased from
Le Creusot. In 1862, two years ahead of schedule, SS
Louisiane inaugurated the route to Mexico, becoming the company's first success. This route's creation was particularly anticipated by the government because of the
second French intervention in Mexico. Two years later, service on the New York – Le Havre route began with the paddle-steamer SS
Washington providing postal service. It was later joined by SS
France (first of this name) and SS
Impératrice Eugénie. In 1867, the company switched from using paddle wheels to using propellers for its ships, partly because they were more fuel efficient. An economic and financial crisis in 1868 forced the Pereire brothers to file a petition of bankruptcy and to resign from the company's board. However, the company survived. The
Franco-Prussian War of 1870 and the uncertain beginnings of the
French Third Republic further reduced the traffic and profits of the transatlantic route while competition from other shipping companies increased. In 1873, as the company was recovering, its first major accident occurred. collided with the sailing ship
Loch Earn, with a loss of life of about 226 people. The company's situation seemed catastrophic. In 1875, the Pereires brothers were called back to take over the company's helm again in order to ensure its recovery. That same year, however, Émile died. So it was Isaac and his son
Eugène who led the recovery. In particular, they extended their activity by taking advantage of the virtual absence of competition to open a service in the Mediterranean between Marseille and Algiers in 1879. In that same year, the company became
public.
Overhaul of the fleet and the first large liners (1886–1904) At the beginning of the 1880s, the need arose to build new, more modern ships. The first, ordered under the name
Ville de New York, was put into service under the name of
Normandie then quickly renamed
La Normandie. With its 145 meters length and its 6,500 gross tonnage, it was the first liner of the company to be equipped with electric lighting and promenade decks. At the same time, the company had to renew the postal agreement of 1861, before its expiration in 1885. The commission responsible for it renewed it in 1883, on the condition that the company quickly obtained four more liners capable of speed greater than 15 knots. This was already the case for
La Normandie. The four new ships were SS
La Champagne, , SS
La Gascogne, and . They were assigned to the New York route in 1886, while a large percentage of the company's older ships were reassigned to the Central America route. Despite this major renewal, the company's fleet was facing increasing competition from foreign shipping companies. The success of these four ships was immediate, however, and revenue almost doubled in four years. The quality of life aboard these liners was also important and contributed to the increased fame of the company. With the
White Star Line having just put into service its fast , and the
Inman Line with its , the company felt the need to respond. This prompted the construction of in 1891. Slightly larger, and, above all, faster than its predecessors (19 knots on average), it however remained below the performance of its competitors (it narrowly failed to conquer the
Blue Riband). Nevertheless, it was built at the right time to allow the replacement of the boilers of SS
La Normandie, and especially to take advantage of the
World Columbian Exposition to be held in the United States in 1893. , president from 1875 to 1904 The late 1890s were particularly unfavorable for the company for a number of reasons. The
Spanish–American War, an economic crisis, and changes in customs legislation, as well as an epidemic of cholera in France partially reduced the passenger traffic, while new, increasingly imposing ocean liners were emerging abroad, such as and . Added to this were several maritime disasters, notably the abandonment at sea of SS
City of Saint-Nazaire (1897) and the disappearance of the cargo ship
Pauillac which was later revealed to have been purchased at a low price from another company and was in poor condition. Worse still for the company was the sinking of its SS
La Bourgogne in 1898, which claimed 568 lives. The biggest disaster known to the company, it made a strong impression on public opinion, which quickly judged that the company was responsible for the tragedy. At the same time, the company was struggling to renovate its fleet. At the end of the 19th century, SS
La Touraine, flagship of the fleet, was clearly outdated. The necessary renewal of the postal convention, for adapting to the new demands of the market, hardly came and was only carried out at the turn of the years 1897/1898. It was only then that the building of new ships SS
La Lorraine and SS
La Savoie could begin; they entered service in 1900 and 1901 respectively. Although much larger than
La Touraine, with 170 meters and 11,000 tons, they still struggled to compete by their size with ships such as . A final growing problem was that of President Eugène Pereire, who had become blind and deaf, and considered increasingly senile.
Under the presidency of Jules Charles-Roux (1904–1914) In 1904,
Jules Charles-Roux became president and instituted a reorganization of the company. His leadership led to a new strategy of winning back customers who had turned away from the company. Charles-Roux took advantage of several trips to the United States to meet with many wealthy industrialists and gain their customer loyalty to the company. In the same vein, he decided on a change of policy by targeting a new clientele. The race for speed seemed to be an increasingly irrelevant idea as the prices of coal made high speeds unprofitable. Charles-Roux and most engineers, who agreed with him on this point, considered that the speed of liners had reached a plateau which can only be exceeded by technological change. The White Star Line had, moreover, made the same observation a few years earlier by putting into service its "
Big Four". The last projects of the former leadership came to fruition in these years, in particular the liner . The third ship built according to the postal agreement of the end of the nineteenth century, it is significantly larger than its predecessors (190 meters, 13,000 tons). The company gradually acquired wealthy customers, while innovations were also installed.
La Provence was the company's first liner to be equipped with wireless telegraphy. This allowed passengers to communicate with the mainland, but above all to receive news from the world while aboard. An onboard daily newspaper, ''L'Atlantique'', was created for passengers. At the same time, the company further developed its cargo service by putting into service a fleet of increasingly large freighters, on the route to North Africa, but also that of New York and from Central America. The weight of goods transported by the company tripled between 1903 and 1913. The company also increased its transportation of emigrants. Although France was not, in itself, a land of emigration, the company benefited from the increase in migrants. In 1907, it came in fifth in terms of the number of migrants transported to the United States, and second place in the reverse direction. In 1912, the company put into service a new liner, . Even though it remained clearly below its competitors in terms of size, it posted an average speed of 24 knots which was very appreciable at the time, and was 210 meters in length. Its luxury earned it the nickname "the Versailles of the Atlantic," and the ship quickly gained the loyalty of a wealthy clientele. To appeal to less wealthy passengers, the company also launched new ships such as SS
Chicago in 1908 and in 1911. Smaller and slower, these liners cost less to the company, which mainly operated them for migrants, to whom they often offered services superior to the larger liners of the time. This strategy quickly proved effective, and this type of vessels quickly established itself alongside larger, faster liners which formed the flagship of the fleet. In the summer of 1913, a new postal agreement was reached, requiring the construction of three new liners before 1932. The building of the first, , was immediately started in Penhoët. It was designed to be bigger than its predecessor. The ship was expected to be completed in 1916, but
World War I greatly delayed its completion. This decade under the governance of Charles-Roux was on the whole particularly prosperous: the revenues from the main routes almost doubled between 1905 and 1913. However, the operating costs also increased, with the number of ships no fewer than 84 ships. Its results remain comparable to those of its competitors, and the CGT has established itself as a leading French company.
The Jules Durand affair In 1910, coal burners in Le Havre went on strike. In response, the company posted inflammatory posters on the quays, mobilized the anti-strike
"yellow" union, and demanded that the police protect the freedom to work. Incidents multiplied: confrontation with the police, nighttime sabotage, fights between strikers and non-strikers, etc. On September 10, Louis Dongé, a member of the "yellow" union, was killed in a fight with drunkards. Local company officials seized on this the opportunity to neutralize the strike. Jules Durand, secretary of Le Havre charcoal union, was accused by false witnesses, bought by the company, of having had his union voted for the assassination of Louis Dongé. The strike he had been leading for three weeks then came to an abrupt end. In Paris, the press ignited. Conservative newspapers (
Le Temps, ''
L'Aurore, Le Capitaliste
, etc.) denounced the "return to barbarism" and demanded energetic measures against the trade unionists. The government declared itself ready to resort to illegal measures against insurrectional strikes. However, the cessation of activity remained fairly brief. The French government insisted that the postal service be maintained. After a massive wave of departures for the United States, the number of passengers dropped dramatically. France
was taken off service, while smaller ships such as (originally assigned to Central America route), SS Chicago
, SS Rochambeau
and older ships such as SS La Touraine'' replaced it on the New York route. The greatest involvement of the company in the war, however, was in the area of military operations. Thirty-seven ships (two-fifths of the fleet) were requisitioned. Following the example of the British and Germans, the company designated a number of its large liners to serve as auxiliary cruisers. This was the case for SS
La Provence, SS
La Savoie, SS
La Lorraine and SS
La Touraine, which were requisitioned at the start of the war to ensure the blockade of Germany. The last two were however quickly returned to postal service. As the conflict spread to the Middle East, the fleet's presence in the Mediterranean became necessary. Several ships such as SS
Charles-Roux and SS
France were transformed into hospital ships in order to collect the wounded. The latter was also used to bring troops from the United States. Finally, the liners and freighters that continued their commercial service brought back to Europe many goods necessary for the war effort. The war resulted in a large number of losses for the company. Submarine warfare, in particular, took a heavy toll. Thirty ships were lost in the conflict. The company struggled to replace them with hastily purchased freighters to continue supporting the war effort. The surviving ships were, for their part, in poor condition. The biggest loss was that of SS
La Provence, the second largest ship of the company, which sank in 1916 with more than 1000 victims. As soon as the war ended, a vast and costly reconstruction program had to be launched. A new era dawned for the company, a feeling reinforced by the death of Jules Charles-Roux in 1918. After a two-year interlude provided by Gaston de Pellerin de Latouche, who himself died in 1920, the presidency was taken over by
John Dal Piaz, who had already enjoyed a brilliant career within the company under Eugène Péreire.
Under the presidency of John Dal Piaz (1920–1928) Following the war, the company's priority was to rebuild its fleet. It acquired a few ships (three small liners and three freighters) as a result of war reparations, but they never brought in any profit. The building of SS
Paris was finished in 1921 to provide the company with a new flagship. Several ships were built between 1921 and 1924, including SS
Cuba, bound for Central America, and . In 1927, was completed and put into service. It was a liner slightly larger than
Paris, but more up to date. The first class occupied a greater place on the ship, while the class reserved for immigrants was drastically reduced in size. The particularly luxurious liner attracted the public, who nicknamed it "
Rue de la Paix de l'Atlantique." John Dal Piaz also provided the North African route with liners like . In order to diversify the company's activity, Dal Piaz created the Société des Voyages et Hôtels Nord Africains in 1925 in order to offer tourist motor car circuits to customers. The system reached its peak in the late 1920s. The company experienced a success and massively increased its clientele by taking advantage of the
Prohibition in the United States, which pushed American passengers to travel on French liners in order to consume alcoholic beverages. In June 1928, John Dal Piaz died after a short illness. The company selected the industrialist André Homberg to succeed him.
Great Depression (1929–1939) Shortly before his death, Dal Piaz had laid the foundations for a project to rejuvenate the fleet. On the transatlantic route, this involved replacing SS
France and SS
Rochambeau. For the latter, and SS
Lafayette, both medium-sized ships, were ordered and expected to be completed in 1932. SS
Colombia was put into service on the Central America route. In addition, many freighters were built. Finally, studies were made to design a new ship for the New York route, then named "super
Île-de-France" or "T6." Loans were made to cover these numerous expenses. These projects were launched when the
Great Depression began. The company's revenues plummeted, its expenses increased, and the it found itself on the verge of bankruptcy. This forced it to appeal to the government, in particular to renegotiate its postal agreement. Indeed, the T6 could no longer be completed in 1932 as previously agreed. The government agreed to assist the company, on the condition that it became a semi-public company. The company was for a time placed in the hands of
Raoul Dautry, before being handed over to two men chosen by the government: Governor General Marcel Olivier, who was appointed as president, and Henri Cangardel who became its Administrator and Chief Executive Officer. A consolidation of finances was undertaken. The oldest liners, like SS
France, were sold for scraps, and others like SS
Paris were assigned to cruise service in the off-season. The postal agreement was renegotiated in a way more favorable to the company. At the same time, the building of
T6, which in the meantime became
Normandie, was controversial. There were those who believed that the money could be better spent elsewhere. However, the investment already made was such that the company would lose a lot if the work was stopped before completion. When the ship was completed in 1935, Cangardel, Olivier, as well as the engineer Jean Marie, engaged in a difficult media exercise with a lot of conferences to extol the merits of the ship. Commanded by Captain Pierre-Louis Thoreux, the liner made a speed record and won the
Blue Riband on its inaugural crossing. For the first time, France possessed the largest liner ever built, and also the fastest. The acquired prestige managed to satisfy the press; the company got back on its feet; and the controversy subsided. The following year, significant competition began against the
Cunard Line and its liner , it and
Normandie having similar level of performances. The company thus found itself on the front of the competition, directly against a foremost shipping company.
World War II (1939–1945) With the start of
World War II in 1939, the company was called upon to participate in the war effort. For safety, large liners like SS
Normandie and SS
Île-de-France were moored in the port of New York. Then the conflict became a war of attrition, but the traffic resumed normally for most of the minor ships of the company, despite Germany's maritime operations, particularly those underwater. However, the
Fall of France in June 1940 was all the more painful for the company. The new regime quickly reorganized the management of the company, removing Jean Marie (president since 1939) in favor of Henri Cangardel. The war had already damaged the company's fleet. SS
Champlain was sunk by a mine. Moreover, with the war having interrupted all traffic on the Atlantic, the majority of the activity of the company was relocated to the North African route. However, not all ships fell to the
Vichy regime. Remaining in New York, the
Normandie was under close surveillance by the American authorities who feared a possible sabotage. Following the
attack on Pearl Harbor, the US government requisitioned the ship to support the war effort. It accidentally caught fire and capsized during its conversion into a
troopship in February 1942. The largest ship in of the company was thus found to be unusable after only four years of commercial service. The
Île-de-France and several other ships benefited from the resistant fiber of company's General Staff, which managed to make them sail on behalf of the forces of Free France and the United Kingdom. In the war, the liner transported 300,000 soldiers, both in the Atlantic and in the Indian Ocean. After France was
liberated, Henri Cangardel was again replaced by Jean Marie. Of the large liners, only the
Île-de-France survived (the
Paris caught fire shortly before the conflict), and it had to undergo a major refit after its war service. In all, the company lost 13 liners and 40 freighters, representing 60% of each of the two categories. Two thirds of the fleet was sunk.
Reconstruction of the fleet (1945–1960) of 1950 For Jean Marie, the task was enormous. The
Île-de-France being under restoration, and the other large ships of the company having been sunk, the company could not restore its transatlantic service immediately. It therefore recovered ships that can be recovered, starting with , which was put back into service in 1947. SS
Île-de-France joined it in 1949. In order to replace the loss of the
Normandie, the United States ceded to the company a liner taken from Germany, , which was renamed SS
Liberté. The
Liberté was taken to the
port of Le Havre for refitting, but it collided with the wreck of
Paris during a storm, causing it to be half-sunk. It was raised and towed to the Ateliers et Chantiers de Saint-Nazaire Penhoët shipyard in Saint-Nazaire to complete its refitting. It entered service in 1950. In order to replace the large number of cargo ships lost in the war, the company received a total of thirty-two
liberty ships. The French government also funded the building of some freighters. For the reconstruction of France and its ports, the CGT transported many tons of freight. The transport of goods became its main activity during this period. On April 14, 1947, the company fell victim to another disaster. The cargo of
ammonium nitrate on
Grandcamp, one of its Liberty ships, detonated in the
Texas City disaster, killing at least 581 people in the deadliest industrial disaster of that period. In 1950, the company acquired the
Compagnie générale transsaharienne, which operated land and air transport across the Sahara. In the area of passenger traffic, recovery was gradual. At first slow at the end of the 1940s, it grew stronger the following decade. In 1952, SS
Liberté and SS
Île-de-France carried more passengers than the number that the five largest ships in the fleet had carried in 1938. The Antilles routes and North African route, despite the growing importance of air transport, managed to benefit from a stable customer base. The management of the company, especially its president Jean Marie, remained however convinced that aircraft and ocean liner were called upon to serve complementary roles: the aircraft providing a fast transport, and the ocean line providing a voyage that was comfortable for more passengers. The figures seemed, at first, to prove him right. The number of passengers was increasing, and the share of the aircraft remained moderate. However, the fleet of the company was by then old, and of fewer number than that of foreign companies. This made it difficult to compete, in particular, with and of the Cunard Line, or with new liners such as or . Faced against them, the company responded only with , a smaller liner intended to replace
De Grasse, and with , which was assigned to the Central American route. Gradually the profits decreased as the ships aged. The building of a new large-scale liner was therefore envisaged by Jean Marie.
SS France and final success (1960–1974) The company's fleet was aging. In 1959, after thirty-two years of service and despite great popularity, the
Île-de-France was scrapped. The
Liberté reached its 30th birthday in 1960. For Jean Marie, it was essential to give the company a new ship to proudly wear its flag while ensuring that it carried the number of passengers that previously required two to three ships to carry. This was the birth of the liner which was launched in 1960 in the presence of President
Charles De Gaulle, and then put into service in 1962. The ship was intended to be large and fast. However, the company made the mistake of devoting 80% of its capacity to the tourist class while air transport gains 80% of those traveling crossing the Atlantic, and less wealthy passengers quickly preferred air travel. At the same time, the company underwent major changes in its leadership. Jean Marie, whose retirement was scheduled for 1961, must be replaced. Its managing director, Edmond Lanier, was expected to take over, but it was the president of
Messageries Maritimes, Gustave Anduze-Faris, who took up the post, before himself retiring in 1963. He was replaced by Pierre Renaud, who left in 1964. Lanier then became president and stayed in the position for nearly ten years. For several years now, the company had been mostly operating freighters. However, for President Lanier, the defense of SS
France as a symbol of the company was essential, while the ship's operational deficits widened from the mid-1960s onward. Various solutions were considered but the regular transatlantic route was losing profits, and the ships which crossed it became more and more rare. Several cruises were organized, including the "imperial" cruise for celebrating the bicentennial of the birth of
Napoleon I and the around-the-world cruises in 1972 and 1974. However, the ship, built for the cold climate of the North Atlantic, was not designed for tropical heat, and full-time operation of it as a cruise ship proved costly.
End of the CGT (1974–1977) was formed via a merger involving CGT Following the
1973 oil crisis, the operation of SS
France became even less profitable. In February 1974, the French government waived the compensatory subsidy which allowed the liner to continue to sail. Edmond Lanier, its main advocate, retired in September 1973, and died in October of the following year. At the same time, in September 1974, when the
France finished its last crossing at Le Havre, the crew mutinied. The ship was finally decommissioned at the end of October. The last liner of the Compagnie Générale Transatlantique stopped sailing. The company was living its last hours as a passenger ship business. Since the middle of the 1950s, it has devoted an increasingly important part of its activity to freight traffic. In 1976, the company merged with the Compagnie des Messageries Maritimes de Marseille to form the
Compagnie Générale Maritime. The CGM operated as a container ship business. In 1996, CGM merged with Compagnie Maritime d’Affrément, becoming
CMA CGM, one of the world's largest container shipping companies. ==List of presidents==