On 13 April 1929, Louis Cambrézy, a French
settler, founded the newspaper ''L'Écho du Sud: organe des intérêts généraux du Sud de Madagascar
, in Fianarantsoa. Its goal was initially to maintain an active newspaper following the disappearance the previous year of La Voix du Sud'', another newspaper founded in Fianarantsoa by Jules Thibier. Its head office is located on Avenue Clémenceau, in Fianarantsoa, and it is printed by the
Imprimerie du Betsileo. It is distributed at a price of 0.40
francs. ==Logo==