Miss Cultural Harvest Festival 2015 At 19, James participated in
Miss Cultural Harvest Festival 2015, an annual ethnic beauty pageant held during the Sarawak Harvest and Folklore Festival. She was the second runner-up of the competition.
Miss World Malaysia 2016 In 2016, James reached the top five at
Miss World Malaysia 2016. She also won Miss Talent, Miss Natural Beauty, and Miss Elegant awards.
Miss World Malaysia 2018 In 2018, James reached the top five at
Miss World Malaysia 2018. She also won the People's Choice and Top Model awards.
Miss Universe Malaysia 2020 In 2020, James won
Miss Universe Malaysia 2020, earning her the right to represent Malaysia at
Miss Universe 2020. The final of Miss Universe Malaysia 2020 was held on 5 September 2020 at
Damansara,
Petaling Jaya, Selangor. James was the eighth Miss Universe Malaysia from
Sarawak and also the first
Dayak woman.
Miss Universe 2020 James represented Malaysia at
Miss Universe 2020, held in
Hollywood, Florida, US on 16 May 2021. She did not reach the top 21, marking the
50 years of unplacement for Malaysia at
Miss Universe since
Josephine Lena Wong at
Miss Universe 1970.
Controversy During her reign, James was accused of having previously been a nude model on adult websites, == References ==