In 1914, Crowninshield – who
Vanity Fair later said was considered "the most cultivated, elegant, and endearing man in publishing, if not Manhattan" – was hired by his friend
Condé Nast to become editor of the new
Vanity Fair. Crowninshield immediately dropped the magazine's
fashion elements and helped turn the periodical into a preeminent
literary voice of sophisticated American society, a position it held until 1935. During his tenure as editor, Crowninshield attracted the best writers of the era.
Aldous Huxley,
T. S. Eliot,
Ferenc Molnár,
Gertrude Stein, and
Djuna Barnes, all appeared in the issue of July 1923, while some of
F. Scott Fitzgerald's earliest works were published in the magazine. Crowninshield bought
Dorothy Parker's first published poem for the magazine, and it was also the first periodical in the United States to print reproductions of works by artists such as
Picasso and
Matisse. Crowninshield revised the magazine's policies on advertising. In 1915,
Vanity Fair published more pages of ads than any other magazine in the country, but the number dwindled under Crowninshield's editorship. The magazine lost valuable revenue, especially during and following the
Great Depression, when businesses purchased fewer ads in any case. ==Other work==