In the early 2000s Gioia started business
Real Estate and
Restaurant. When the housing market crashed in 2008, Gioia shifted his focus to becoming a commercial developer and began reaching out to owners of shopping malls. In 2009, Gioia, entered into an agreement with renowned American singer and songwriter
Toby Keith, granting him the rights to use Keith's name for a chain of restaurants throughout various cities in the
United States. In return, Keith received financial compensation for the naming rights. Over the subsequent years, Gioia established more than 20 Toby Keith restaurants. However, issues began to surface with the restaurants starting in 2014. In January of that year, the location in
Dallas, Texas, abruptly closed without any notification to employees, vendors, or local partners, with failure to pay rent cited as the cause. In March 2014, the
Tucson, Arizona, location also shut down unexpectedly for the same reason. Subsequently, other locations followed suit, including those in
Folsom, California, and
Newport News, Virginia, at the beginning of 2015. All of the locations ultimately closed by the end of 2015 citing business failure which resulted in local landlords and developers being taken advantage of, as they either held properties for the restaurants or provided financial advances for space improvements. Simultaneously, with the support of his girlfriend, Tawny Costa, Gioia brokered a deal with the country music band
Rascal Flatts. This partnership resulted in the announcement of the Rascal Flatts Restaurant Group in August 2012. Nevertheless, it was not until August 2016 that concrete plans began to emerge for a physical location. The first Rascal Flatts restaurant opened in the
Stamford Town Center Mall in
Connecticut. However, it closed in 2018, two years after its launch, citing the same reasons for its failure as the Toby Keith restaurant chain. == Criminal Activities and lawsuits ==