, 2004) The Frankfurt Book Fair has a tradition spanning more than 500 years. Before the advent of printed books, the general trade fair in Frankfurt was the place for selling
handwritten books, as early as the 12th century. A printers' and publishers' fair became established sometime in the decades after
Johannes Gutenberg developed printing in movable letters in
Mainz near Frankfurt; although no official founding date of the Frankfurt Book Fair is documented, it had definitely been established by 1462, the year that the printers
Johann Fust and
Peter Schöffer, who had taken over Gutenberg's printing operations after a legal dispute, moved their operations to Frankfurt. The fair became the primary point for book marketing, but also a hub for the diffusion of written texts. During the
Reformation, the fair was attended by merchants testing the market for new books and by scholars looking for newly available scholarship. Until the end of the 17th century, the Frankfurt Book Fair was the most important book fair in Europe. It was eclipsed in 1632 by the
Leipzig Book Fair during the
Enlightenment as a consequence of political and cultural developments. After World War II, the first book fair was held again in 1949 at the
St. Paul's Church. Since then, it has regained its preeminent position. ==Significance==