Fred's owners are a middle-aged husband and wife, who are not given names in the strip. The husband is a professional worker in the
City of London. He enjoys socialising at his local pubs, The Swan and The Chequers and The Rose and Crown. He is shown often as being temperamental and spends much free time reading the newspaper, walking Fred, and playing golf. The wife manages the house and the family, and has a busy life socialising with friends. She is shown several times as being a bad driver with many accidents with the family car. Known relations to the family are "her rich eccentric" Uncle Albert and her sisters, one in UK and one overseas. A new relation introduced during the mid-1990s was mentioned as "her Aunt Flo". There are no children in Fred's immediate family, although Amanda and the Tucker Twins appear regularly. The names and areas pictured are made from places and people Alex Graham knew, areas are said to resemble Scotland. Family friends' names would be used, as was Tinker's Wood, taken from a house Graham lived in. Topical references in the strips are kept to a minimum. One mention of
The Beatles and the family's continually recovered lounge sofa suite are among the few giveaways of their age. There are mentions of New Year during 1970 and 1971 and 1 January 1973 when the UK entered the
Common Market. The Michael Martin era strips have more topical references and mention of modern appliances, such as
mobile phones and a
microwave oven, and feature some popular culture references such as '
Am I bovvered?' in the 2008 annual. The early strips do not generally feature follow-on storylines. Storylines with Fred staying at Jock's house or Uncle Albert staying a few days are among the only times the a story extended beyond the single strip format. A variant of this are sequences of strips over several days having a common theme such as for Christmas or summer holidays, but without narrative continuation. Again, some later Michael Martin strips do follow on for a few days, as with a birthday party mentioned in the 1997 book or stories such as a summer holiday or buying a new car. The first copyright dates (then for
Associated Newspapers) were added to the cartoon strips during 1969. == The nature of Fred ==