After the success of
The Quick and the Dead, Friendly was recruited to work full-time for CBS by news executive
Sig Mickelson. That fall, Murrow and Friendly collaborated to produce a CBS Radio documentary series inspired by their record albums—a weekly show called
Hear It Now that was hosted by Murrow. The show moved to television as
See It Now on Sunday, November 18, 1951. Murrow and Friendly broadcast a revealing
See It Now documentary analysis on Senator
Joseph McCarthy (airing March 9, 1954) that has been credited with changing the public view of McCarthy and, being a key event leading to McCarthy's fall from power. It was an extension of the duo's continuing probe of the conflict between McCarthy's
anti-Communist crusade and individual rights. The previous fall, Murrow and Friendly had produced a notable
See It Now episode on the topic, when the show probed the case of Air Force Reserve Lieutenant
Milo Radulovich, who had lost his security clearance because of the supposed leftist leanings of his sister and father—evidence the Air Force kept sealed. Five weeks later, Radulovich was reinstated by the secretary of the Air Force. Radulovich was granted leave of his duties that same year, however, when he was forced to move temporarily to Phoenix, Arizona to care for his nephew who had recently been involved in a
dog mauling incident. After
See It Now ended, in the Summer of 1958, Friendly and Murrow worked together on its successor,
CBS Reports, although Friendly alone was executive producer and Murrow no more than an occasional reporter and narrator. Their most famous
CBS Reports installment—the probe of migrant farm workers
Harvest of Shame—aired in November 1960 and still is considered one of television's finest single programs. After Murrow's departure from the
television network in 1961, Friendly continued to oversee several notable
CBS Reports documentaries, including
Who Speaks for Birmingham?,
Birth Control and the Law, and
The Business of Heroin. Under CBS president
James T. Aubrey Jr. the pressures on CBS News operations arose and escalated. Aubrey constantly fought with Friendly. Friendly felt Aubrey was insufficiently concerned with public affairs and in his 1967 memoir,
Due to Circumstances Beyond Our Control, recounts one budget meeting at CBS when Aubrey spoke at length of how much money the news was costing the company, being a sea of red ink that could be stopped by replacing news with more entertainment programs. CBS founder and board chairman
William S. Paley supported the news, however, and protected Friendly's division from Aubrey's proposed budget cuts. In 1962, Aubrey ordered that there would be fewer specials, both entertainment and news, because he felt interruptions to the schedule alienated viewers by disrupting their routine viewing, sending them to the competition. Friendly resented this move. To Friendly's relief, in 1965 Aubrey was fired. Friendly served as president of CBS News from 1964 to 1966.
CBS resignation In 1966, Friendly resigned from CBS when the television network ran a scheduled episode of
I Love Lucy instead of broadcasting live coverage of the first
United States Senate hearings questioning American involvement in
Vietnam. Onetime CBS News president
Dick Salant, the executive who preceded and later succeeded Friendly in the role, wrote in his memoirs that Friendly's problem was compounded by his inability to make such a request directly to the top CBS management (
William S. Paley and
Frank Stanton), as previous CBS News presidents had. In this case, Friendly had to go through a new supervisor at the executive level, CBS Broadcast Group president
Jack Schneider. ==Later career==