Fujiya Co. Ltd. is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.
Mascot
Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips. ==2007 ingredients scandal==
2007 ingredients scandal
In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii. ==References==