FUN88 has partnered with athletes and clubs in recent years, most notably the late
Kobe Bryant,
Newcastle United and
Tottenham Hotspur. FUN88's first major European sponsorship deal was with
Premier League side
Burnley FC between 2010 and 2012. They were then announced as
Tottenham Hotspur's Asian Betting and Gaming Partner in 2014, a partnership that has lasted for almost a decade. In 2017,
Newcastle United unveiled FUN88 as their front-of-shirt sponsor in a long-term deal. In April 2023, Premier League clubs agreed to phase out front-of-shirt betting sponsors with a deadline set at the beginning of 2026/27 season.
The Athletic reported that sleeve-sponsorship and perimeter advertising will still be prominent. In June 2023, it was confirmed that FUN88 would no longer sponsor
Newcastle United on the front-of-shirt and they entered into a long-term deal as Asian betting partner. The deal was widely-reported to have been agreed in order for Newcastle to pursue a more lucrative sponsor. The club confirmed a record deal with Saudi Arabian events company, Sela, worth £25m per year shortly afterwards. Fun88 India partnered with
Dabang Delhi KC as Title sponsor. FUN88 brand ambassadors have included
Iker Casillas,
Steve Nash,
Daren Sammy,
Dale Steyn and
Tony Parker. ==References==