Coaching Boys into Men In 2001, Futures Without Violence and the
Advertising Council launched a public-education campaign called Coaching Boys into Men. This media campaign encourages men to talk to the boys in their life about the importance of respect and nonviolence. The Coaching Boys into Men media campaign included television, radio, and print public service announcements in multiple languages. In 2004, Coaching Boys Into Men expanded from a media campaign into a sports-based program for athletic coaches to lead with their young male athletes. The Coaching Boys into Men Coaches Leadership Program includes tools and resources to guide coaches in talking to their athletes about respect, non-violence, and relationships. The program provides support materials for coaches to lead weekly activities with their athletes throughout the sports season. Coaching Boys Into Men also includes work outside of the United States. In 2007, Futures Without Violence and
UNICEF partnered to develop and distribute an International Coaches Manual that includes quotes and endorsement from stars such as
David Beckham,
Emmanuel Adebayor, and
Thierry Henry. In 2009, Futures Without Violence began an initiative with the Nike Foundation to develop a cricket-based Coaching Boys Into Men program in India. The program has since been introduced in South Africa, Australia, New Zealand, and Canada.
Start Strong: Building Healthy Teen Relationships Start Strong: Building Healthy Teen Relationships is the largest initiative ever funded to target 11- to- 14-year-olds and rally entire communities to promote healthy relationships as the way to prevent teen dating violence and abuse. A national program of the
Robert Wood Johnson Foundation (RWJF) in collaboration with Futures Without Violence, the RWJF and
Blue Shield of California Foundation invested $18 million in 11 Start Strong communities across the country to identify and evaluate best practices in prevention to stop dating violence and abuse before it starts.
RESPECT! The RESPECT! Campaign was a social action campaign designed to promote respect in relationships and increase awareness about the positive role everyone can play to help end and prevent relationship violence and abuse. The RESPECT! Campaign was a multi-year initiative supported by Macy’s, the national founding partner and exclusive retailer of the official RESPECT! bracelet.
That's Not Cool In 2009, Futures Without Violence and The Advertising Council launched That’s Not Cool, a national public service advertising campaign that uses digital examples of controlling behavior online and by cell phone to encourage teens to draw their own line about what is, or is not, okay in a relationship. This multimedia campaign, created
pro bono by
R/GA, includes an interactive website and mobile app. == Programs ==