In 1865, Paul took over the family business which represented artists such as
Jean-Baptiste-Camille Corot and the members of the
Barbizon school of French landscape painting. In 1867, he moved his gallery from 1
rue de la Paix, Paris, to 16
rue Laffitte, with a branch at 111 rue Le Peletier. During the 1860s and early 1870s, Durand-Ruel was an important advocate and successful art dealer of the Barbizon School but he is best known for his relationship with a group of painters who would become known as the Impressionists. He had three sons who worked with him in the business, Joseph Durand-Ruel (1862–1928), Charles Durand-Ruel (1865–1892), and Georges Durand-Ruel (1866–1931). After 1888 Joseph and his brothers began to take over the running of the family business from their father. They expanded into the American market, buying works by Eugène Delacroix, the Barbizon school and the Old Masters, and later by the Impressionists. The exhibitions relied on a business model where artists would retain the proceeds from their own sales and the success of an exhibition relied upon the market demand for the art, rather than the reviews of the state. The emergence of the dealer-artists relationship and independent exhibitions beginning in the 1870s broke down the monopoly power of the Salon and began a new era of art markets.
La Belle École of 1830 Prior to his support of the Impressionists, Durand-Ruel began his career in a campaign to raise the value of 'the beautiful School of 1830'. This group of artists were known for their work in
Romanticism and
landscape painting, and included
Jean-Baptiste-Camille Corot,
Théodore Rousseau,
Jean-François Millet,
Eugène Delacroix, and
Gustave Courbet. Durand-Ruel played an active role in the collection of these painters' art in the 1860s and 70s. By 1874, having purchased 432 works by Delacroix, Corot, and Rousseau, Durand-Ruel was in a state of financial distress. Durand-Ruel and Claude Monet in Giverny, 1900 He recognized the artistic and fashionable potential of Impressionism as early as 1870, and his first major exhibition of their work took place at his London gallery in 1872. Eventually Durand-Ruel had exhibitions of Impressionism and other works (including the expatriate American painter
James Abbott McNeill Whistler who lived in London), at his Paris and London galleries. During the final three decades of the 19th century, Durand-Ruel became the most important commercial advocate of French Impressionism in the world. He succeeded in establishing the market for Impressionism in the United States as well as in Europe.
Edgar Degas,
Mary Cassatt,
Édouard Manet,
Claude Monet,
Berthe Morisot,
Camille Pissarro,
Pierre-Auguste Renoir, and
Alfred Sisley are among the important Impressionist artists that Durand-Ruel helped to establish. He represented many lesser known artists including
Maxime Dethomas or
Hugues Merle amongst others. Part of the success of Impressionism was due to the international demand. Durand-Ruel established a network of galleries and exhibitions in many countries, with hubs in London, New York, and Berlin. Regarding the Americans' open-mindedness towards Impressionism, Durand-Ruel once said, "The American public does not laugh. It buys!" "Without America," he said, "I would have been lost, ruined, after having bought so many Monets and Renoirs. The two exhibitions there in 1886 saved me. The American public bought moderately . . . but thanks to that public, Monet and Renoir were enabled to live and after that the French public followed suit."
London During the
Franco-Prussian War of 1870–71, Durand-Ruel left Paris and escaped to London, where he met up with a number of exiled French artists including
Charles-François Daubigny,
Claude Monet and
Camille Pissarro. In December 1870, he opened the first of ten Annual Exhibitions of the Society of French Artists at his new London gallery at 168 New Bond Street, under the management of Charles Deschamps. Through these principles, Durand-Ruel transformed art markets into a system where artists are monetarily supported by financiers impressed by their work. Between 1891 and 1922, Durand-Ruel purchased nearly 12,000 paintings. In 1920, at the age of 89, he declared: "
At last the Impressionist masters triumphed just as the generation of 1830 had. My madness had been wisdom. To think that, had I passed away at sixty, I would have died debt-ridden and bankrupt, surrounded by a wealth of underrated treasures…" == Artists ==