In 1980, Pat Roper was president of Texas-based National Career Consultants (NCC), a producer of
educational films. He knew nothing about the games industry, but while playing
NFL Football on the
Intellivision, he realized that there was money to be made. Roper formed a game company called Games by Apollo, citing the name "
Apollo" as a recognizable symbol of youth and activity. Instead of hiring away existing game designers from
Mattel or
Atari, as some developers had done, Roper placed an advertisement in the
Dallas Morning News and the
San Francisco Chronicle. Sent a copy of the
Morning News ad by a friend, a young programmer from Iowa named Ed Salvo contacted Roper to pitch him
Skeet Shoot, a game he had developed in about four weeks. Roper flew Salvo to Dallas and offered to make him lead developer for the nascent company. Salvo initially turned him down, thinking it was too risky. After Salvo returned to Iowa, Roper contacted him and offered to buy
Skeet Shoot for $5,000. Salvo accepted and agreed to a contract to develop a second game,
Spacechase. With Games by Apollo now a going concern, Roper gave Salvo the job of director of development; his first job was to hire 25 programmers to develop games. ==Market presence==