The development of Gammel Dansk commenced in 1964 and was led by master blender
J.K. Asmund who also worked as factory manager for Danish Distillers in
Roskilde. Three years later the production of the bitter started, and it has since become one of the most recognizable strong alcoholic beverages on the Danish market. On 14 March 2014,
Arcus, the owners of the Gammel Dansk brand, announced that production would move to Norway. In 2014, Arcus launched
Gammel Dansk Shot, a variation over the traditional recipe, flavored with
liquorice and
chili. It is intended to be drunk as a
shooter. In 2019 they launched a less bitter version called "Gammel Dansk Halv bitter", meaning "Half the bitterness" aiming at younger customers. This version is advertised as being more sweet, less bitter and having a higher content of
honey and
licorice == See also ==