Ganni

Ganni was founded by Frans Truelsen as a line of cashmere apparel in 2000. In 2009, the Reffstrups took over the company with Ditte Reffstrup serving as creative director and Nicolaj Reffstrup as CEO. Ditte Reffstrup started her career as a clothes buyer for Danish and Parisian brands. Nicolaj Reffstrup, who graduated from Copenhagen Business School and earned his master's degree at IT University of Copenhagen, Private equity firm L Catterton acquired a 51% stake in the company in 2017. In 2024, former deputy CEO of Balenciaga, Laura du Rusquec was appointed CEO. Harper's Bazaar described Ganni as positioned between fast-fashion retail and haute couture. == Marketing ==

In 2019, the brand launched a Denmark-wide initiative called Ganni Repeat in which garments could be rented in Copenhagen for up to three weeks at a time. At Copenhagen Fashion Week in 2020, Ganni announced an expansion of Ganni Repeat to Europe and the United States in partnership with Levi's. Entitled "Love Letter," the rental-only joint collection consists of upcycled denim pieces. Ganni has collaborated with various creative-industry partners on limited-edition collections. Some examples include a range of jackets, a coat and a vest, with Icelandic 66 ° North, an outdoor clothing brand. Footwear collection with Diemme, a shoe making brand. An upcycled collection designed with Ahluwalia, a menswear design. In April 2024, Ganni collaborated with Paloma Elsesser on a size-inclusive capsule collection available in EU sizes 32–52. Ganni has a podcast where host Marjon Carlos speaks to different creative artists about their interests, life and activities. == References ==