Howland and his brother Samuel found the merchant firm of
G.G. & S.S. Howland, In 1832, his son William Edgar Howland and nephew
William Henry Aspinwall became partners in Howland & Aspinwall. Aspinwall assumed the presidency in 1835 and expanded trade to South America, China, Europe, the Mediterranean, and the East and West Indies. Howland & Aspinwall owned some of the most famous
clipper ships ever built. In 1845, while the firm owned the
Ann McKim which was regarded as the fastest ship afloat, it built the
Rainbow, which was even faster. The
Rainbow was the high-tech racehorse of its day, and is considered to be the first of the extreme clippers. Instead of the bluff bow that was customary on ships up until that time, the
Rainbow had a sharp bow, prompting on-lookers to joke that maybe she would sail better backwards. The next year, Howland & Aspinwall had the
Sea Witch built, which set a speed record from China to New York which still stands. The firm and its profits made the Howlands and Aspinwalls very wealthy, In 1840s, Aspinwall's younger brother John Lloyd Aspinwall succeeded William Henry Aspinwall as president of Howland & Aspinwall. This turned out to be a rather good year in which to start a steamship line to California, since the
Gold Rush started the next year. Howland & Aspinwall were also the recipients of a federal government subsidy to operate their trans-oceanic steamship line, against which they were forced to compete with the unsubsidized line owned by
Cornelius Vanderbilt. The company's first vessel to make the trip was packed with passengers. Pacific Mail eventually became
American President Lines, which is now part of
Neptune Orient Lines. ==Personal life==