Cruz started as a session artist for multiplex tape and videoke CD's. He eventually become a demo artist for composers and a backup singer for some popular artists. He then auditioned for Polycosmic Koocooz, an in house all male singing and dancing group that was a rival to the Universal Motion Dancers (UMD). The group did not last long and disbanded without releasing an album. Cruz went back to being a solo singer. He worked with well known composers and artists and that paved the way for him to become a vocal coach. He also landed some bit roles in films and television. Finally, he signed his first record deal after a DJ played his demo track of Bong Fernandez's composition entitled
Kung Alam Mo Lang on the radio and it became an instant hit. Fernandez said that a lot of singers expressed their interest for that song but he only wanted Cruz to sing it.
BMG Records Pilipinas (later Sony BMG Music Philippines) called him up and signed him right away for a solo album, along with Fernandez, prominent songwriters Lito Camo and Edwin Marollano also wrote a song and Albert Tamayo as the musical arranger to come up with an album entitled
Kung Alam Mo Lang. Since then, Cruz has toured the Philippines and abroad. He went to Hong Kong for a concert then had an extensive tour of the US and Australia With
Imelda Papin. He represented the Philippines in Taiwan together with other delegates for a song writing competition as an interpreter and won as Best Singer. Megaworld International hired him to entertain their guests with Filipino songs in Singapore. In 2016, he released a new album under BellHaus Entertainment Inc. and produced by Jeffrey Tan, the son of the Late Bella Tan. All the songs in the album are composed by Vehnee Saturno. ==Movies==