Gary J. Shapiro is an acclaimed author, policy advocate, and Executive Chair of the Consumer Technology Association (CTA)® of the Consumer Technology Association (CTA)® which represents over 1200 consumer technology companies and owns and produces CES® — The Global Stage for Innovation.. Shapiro is the author of the books Pivot or Die, How Leaders Thrive When Everything Changes, Ninja Future: Secrets to Success in the New World of Innovation (2019), Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses, and The Comeback: How Innovation Will Restore the American Dream (2011). Through these books, interviews, and opinion pieces, Shapiro explains the economic importance of innovation. He has spoken at DLD, Milken, The Next Web, and SXSW.