In 2009, Wheeldon appeared in an episode of
The Secret Millionaire on Channel 4, where he visited North Wales and observed and subsequently invested in a number of community projects. In January 2010, the Oldham Council set up the Business Leadership Group, of which Wheeldon is a member. The group is composed of 14 local business owners who advise the Oldham Council and local regeneration body Oldham Partnership on economic and other policy matters.
Purple In May 2012, after leaving ALS, Wheeldon set up an internet business named So Purple Group Limited. Now also known as
Purple, it was established through the acquisition and merger of five companies to provide a number of services for the retail and
leisure industry. The company offers a free WiFi platform for businesses to monitor their customers' shopping patterns and habits, in addition to communicating with them with targeted messages via their social IDs. In May 2013, Purple sold its broadband division for £800,000 to Coms to focus on WiFi. Until 2015, Purple was funded by Wheeldon before receiving its first outside funding of £5 million from Terry Leahy, Bill Currie, Iain MacDonald, Bob Willett, and Juno Capital. ==Awards==